said by Uncle Paul:
How about MPAA and RIAA foot 100% of the cost. Why should an ISP shoulder the cost of the MPAA or RIAA recover its lost revenue (once lost revenue is actually proven).
You have to keep in mind, Verizon and AT&T aren't just the ISP anymore. They are also selling the video service, audio channels, etc. Reducing pirated downloads results in more people subscribing to their premium channels. (or so they are spinning it)