What a scam!
In AT&T's insatiable thirst for more profits and to screw everyone over at the same time, this is pure genius.
Remember when we discussed caps, and people said that, over time, as data consumption continued to increase and the cost of data to the wireless and wireline carriers decreased, caps should be adjusted upwards? Yeah, right! With this little gem of a scheme, AT&T will do no such thing. They'll simply tell content providers that, if they want their customers to be able to reach them with their ever-shrinking caps (if data use increases and caps remain the same, they'll effectively shrink in terms of their usefulness), then they'd better be prepared to pay the carriers. And, as time goes on and people feel the squeeze of the caps more and more, the pressure will increase on content providers to pay up.
Ain't it funny how these companies could somehow make boatloads of money off of Internet users for years with no caps, and now, suddenly, they just can't seem to break even without them?
EDIT: It just occurred to me that this is an even lousier deal than I'd previously thought. See, if we look at the current caps, then you as a customer would only pay overages if you exceed them. However, with this scheme, the content providers will pay that additional fee when you interact with them, whether you've reached your cap or not. And, as you can imagine, they're going to pass that cost back to you one way or another, so you're essentially paying for exceeding your cap even if you don't actually exceed your cap. Pretty slick on AT&T's part, don't you think?