I know you do... Remember, I'm your special Uncle.
But could you imagine a male police officer getting into the squad car and the shot shows him picking it up from the arm rest where his female partner had just put down her daily stuff as they prepare to head out for the day..
Joe: Really Mary? Mary: Yea Joe, I'm a female and I really use Summer's Eve. It makes me feel cool and clean, like a summer's eve.
It means a greater reliance on product placement IN the tv show with cast almost doing a little mini live read for the product.
If ad skipping becomes more prevalent, you are right, product placement within the show will happen. That also deals with piracy issues. You can't edit out ads when they are integrated to the shows storyline and dialog.
how is that any different than what is done now? For example On USA show Burn Notice on 2010 when Hyundai was introducing its new model Genesis Coupe the show made a point to show off the car and its abilities. Then you have in video games how Hyundai paid the studios behind Forza 3 to have special races/competitions for the Genesis AND had big advertizing spots for competetions with REAL prizes where you could win a real Genesis... nope, there are retail placements in most every entertainment medium today. Its just time hollywood and the networks come to grips the gravy train is over, the world has changed (again)