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This is a sub-selection from Just a question

ThereYouAre

join:2003-11-17
reply to 88615298

Re: Just a question

There is no requirement that someone watching a TV show over the air has to sit and watch commercials; they can do other things rather than watch. The advertisers are paying for the opportunity for an audience to see their commercials, not a guarantee. So if I'm able to leave the room or just fast-forward over the commercials, the end result is the same... I don't see them. Some people will sit and watch even if the skip technology is at their fingertips.

I suspect the number of people who actually watch the commercials will be about the same.


i2Fuzzy

join:2009-02-25
Fort Worth, TX

And this is the argument exactly that needs to be made in the courtroom.

Not "No need for those involved in the entertainment industry to be multimillionaires."

Not "More & more I find myself making mental notes about what NOT to purchase based on intrusive, asinine, pointless annoying advertisements."
--
Ali
Check Point Certified Security Expert


b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA
Reviews:
·Comcast Formerl..

1 edit
reply to ThereYouAre

said by ThereYouAre:

There is no requirement that someone watching a TV show over the air has to sit and watch commercials;

Some television executives would argue differently.

Back in 2006 Jamie Kellner is the chairman and CEO of Turner Broadcasting, which encompasses everything from CNN to TNT and is a part of AOL Time Warner. On Monday, an interview with Kellner appeared in CableWorld.

In response to a question on why personal video recorders (PVR's) were bad for the industry, Kellner responded: "Because of the ad skips.... It's theft. Your contract with the network when you get the show is you're going to watch the spots. Otherwise you couldn't get the show on an ad-supported basis. Any time you skip a commercial or watch the button you're actually stealing the programming."
--
Bellingham Scanner Kicks Ass! »bhamscanner.kicks-ass.org/


GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA

More evidence that network execs are delusional.



GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA
Reviews:
·Comcast
·Verizon FiOS
reply to b10010011

Manufacturer has a product. Manufacturer pays advertiser to promote product. Advertiser pays broadcaster to air commercials. Advertiser charges manufacturer for cost of commercials. Manufacturer includes cost of advertising in price of product. Consumers ultimately pay all costs related to advertising and, of course, manufacture and distribution of product.

Well, since we--the consumers--are ultimately paying for it... how exactly can we be "stealing" it?

No, what broadcasters are really afraid of is manufacuturers finding out that the money they're spending for promotion/advertising has next to no effect most of the time. Talk about the money train coming to a screeching halt...



tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:5
Reviews:
·Comcast

Through the second paragraph I thought" here someone who actually gets it'
even the third paragraph has a point.

BUT, once the giant teat is yanked from the mouths of advertisers, and they can't pay content producers, what drives that industry? Who funds the content producer on a RELIABLE enough basis to make more than one episode/risk millions on a season? or 10's-100's millions on a movie?
Yes it's expensive, inefficient, and at times wasteful and stupid.
but the huge amount of money is why we have the choices we do.

On the otherside Joe's Mfg. builds a widget which everyone MUST have Fred builds a better widget but most won't even try it, so Fred cuts the price to only 10% profit.
Do you think Joe will drop to match the price model? or will he take advatage of the popularity and go for the highest price most will pay?

And most important did joe price his widget lower to start BECAUSE he didn't pay for advertising.



GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA

What happens? ...less chaff, more wheat.



GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA
Reviews:
·Comcast
·Verizon FiOS

Also, there used to be a time when actors were paid what they were worth--meaning they had enough to eat and a bed to sleep in. If my "choices" get reduced by having an economy based on what we produce instead of what we promote, then so be it. I can live with that.



tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:5
reply to GlennAllen

More like 6 more reality shows with Donald Trump footing the bill, attempting to prove he's smarter then a fifthgrader.



GlennAllen
Sunny with highs in the 80s
Premium
join:2002-11-17
Richmond, VA
Reviews:
·Comcast
·Verizon FiOS

I tend to think the opposite will happen; but anything's possible--vast wasteland and all. With any luck, cosmic forces will put an end to our misery before we have a chance to destroy ourselves.



KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
reply to b10010011

Better chain people to the couch...

If they get up, they are dirty filthy thieves!

The executives that think this way are obviously huge fans of corporatism and fascism, and obviously hate freedom and choice.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini