I run 35/35 myself also for the simliar price, I had 20/5 I think before and paid 10$ more to get the speed increase. I'm hoping that when it comes down to it. It will be a simliar situation; 10$ more and I get 75mbit. As it says 35/35 is going to 75/35, then the price should be in a similar bracket as before. Not 25-30$ more.
Then again, those are "FiOS Standalone" Speeds. Not with TV Bundles etc.