Who: Gary Lauder (b 1962), Williams younger brother. Managing partner of Lauder Partners, a venture capital firm based in Silicon Valley.
Rise to power: the only one of Estées grandchildren not to work for the family company, Gary has a BA in International Relations from the University of Pennsylvania, a BS in Economics from Wharton and an MBA from Stanford Graduate School of Business.
Out of the office: Gary co-created Aspen Institutes Socrates Society with Laura, his wife. The society aims to bring together emerging leaders from various professions to explore contemporary issues.