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openbox9
Premium
join:2004-01-26
Germany
kudos:2

The DMA does have a point

Marketing fuels the world.

That is true. Without marketing and branding, a lot of the goods we have devolve to a bunch of trinkets and wasteful junk that consumers would ignore. Not exactly good for consumption based economies.


carpetshark3
Premium
join:2004-02-12
Idledale, CO
Reviews:
·CenturyLink
If the companies did pay any attention to tracking, you wouldn't get ads that demographics say you are supposed to be interested in, but actual products that you are.

I subscribe to sites like this - you will never find me on a MS or Apple forum although I do have a couple of Linux forums. Therefore, sending me ads for Windows or Apple products will only get ignored anyway. If I was interested, I would subscribe.

I belong to astronomical sites - there isn't enough business for a major advertising campaign - I get newsletters from the vendors themselves.

Some items are only allowed to be sold through local dealers. If the dealer doesn't have a web site, but depends on newsletters, I'm getting the info from a newsletter, your ad is superfluous.

Some ads - like the spate of roofing companies after a hailstorm are welcome. Gives me more names I can research and check on before deciding.

If I haven't shown any interest in a product in years - ads aren't going to change my mind. Good impartial review sites and not shills just might. If I consider your ad to be a pain - I'll buy from a competitor.

If you really want to direct market and track, then pay attention to what users really do look at. If we aren't mainstream, that's your problem. All the ads in the world won't make us so.

If you support your app via ads - get the ad company to let you vet the ads. I don't mind them on a cell phone/tablet for a free app, but there are some that are not quite appropriate on a game a child can play.

If the app is good enough, I will usually buy it. I don't believe in brand loyalty. Every company can make a lousy product at times.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.


seamore
Premium
join:2009-11-02
said by openbox9:

Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.

Do you honestly believe people WANT to be blasted with ads?
Only a fool would think so.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
Sigh. Thanks for returning this forum back to normal.
Expand your moderator at work

Chubbysumo

join:2009-12-01
Superior, WI
Reviews:
·Charter
reply to openbox9

Re: The DMA does have a point

said by openbox9:

Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.

I hate random marketing, and would much prefer targeted marketing, but at the same time, I have this knowledge that along with targeted marketing, you get spam ads more often than targeted marketing because some companies dont care, they just want clicks/sales, and will advertise to any eyes that are willing to watch. I like the fact that on sites that I like, I can enable advertising with AB+ and NS to support the site, and most sites that I do like have non-intrusive ads anyways, so, they get my seal of approval, and my clicks. Sites that have overly annoying adverts stay blocked, because my eyeballs hate annoying, flashing, loud sound blasting adverts, especially those that are layover ads.

Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1

1 recommendation

reply to openbox9
I use ADBlock Plus, I do not need those security risks into my system. Maybe once ad vendors learn to clean up their own house and get rid of ads with sound and video I will care enough to let them show their ads in my browser again. But I doubt that will happen since rich media ads mixed at 300% volume exist for the same reason TV ads are mixed louder, So that they are harder to simply ignore.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to Chubbysumo
said by Chubbysumo:

I hate random marketing, and would much prefer targeted marketing, but at the same time, I have this knowledge that along with targeted marketing, you get spam ads more often than targeted marketing because some companies dont care, they just want clicks/sales, and will advertise to any eyes that are willing to watch.

That's not effective targeting and it will likely cost the marketers more than focusing on targeting strategies.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to Kearnstd
said by Kearnstd:

Maybe once ad vendors learn to clean up their own house and get rid of ads with sound and video I will care enough to let them show their ads in my browser again.

That is part of an effective targeting strategy. As marketers learn what individual consumers want, they can focus their marketing strategies. Customer A likes to be wowed by lights and sound, then great, Customer A receives those types of ads. Customer B likes low key, less-intrusive ads, then Customer B receives those types of ads. Everyone wins. Targeting doesn't just need to be about what products/services individuals might be interested in, it can also shift the individual marketing strategies as well. Volumes on some TV ads are louder because the current broadcast mechanism of TV does not allow truly effective targeting and therefore advertisers resort to "forcing" consumers to be interested in their products by overwhelming them.