brad
join:2007-09-06
Etobicoke, ON | reply to Eug
Re: [DSL] Betty Behave said by Eug:It doesn't have really any direct relevance in that context, and I'm thinking it could come across as somewhat chauvinistic to female customers.
It might make sense if they're targeting the male geek market (myself included), but not so much if they're going after the mainstream.
I don't see any relevance for any of the pictures.
IMO the ad campaign is supposed to be silly and fun.
Ohh noo. Someone might be offended. Lighten up. Too many people are way too serious nowadays. |
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| said by brad:IMO the ad campaign is supposed to be silly and fun. X2 |
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| reply to brad
Well, my point was if someone is offended they're unlikely to become a customer. Actually, I personally don't see it as a big deal myself, but I could see some of my female colleagues (older and conservative) being unimpressed. But then again they'd unlikely be TekSavvy customers anyway since they likely have very low GB needs (as their kids have moved out already). So again it comes down to TSI's target market(s).
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Everything Apple |
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 TilhasBBFormally Goden99Premium
join:2000-08-05
canada | Rocky, Do you have her #? 
Her avatar is Betty_Behave Hahahahaha
I like the new ad. It's get's people talking. |
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 TwiztedZeroNine Zero Burp Nine SixPremium
join:2011-03-31
Toronto, ON
kudos:3
 ·TekSavvy Cable
| said by TilhasBB:Marc, Do you have her #?
Fixed that for you (italics mine). Rocky isn't the face of TSI anymore, he moved on, didn't you see the memo some threads ago? |
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TilhasBBFormally Goden99Premium
join:2000-08-05
canada | nope, I haven't been on as much. Inbox me the link please. |
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brad
join:2007-09-06
Etobicoke, ON | reply to Eug
said by Eug:but I could see some of my female colleagues (older and conservative) being unimpressed.
Oh well. That is their problem. Getting their panties in a knot over silly things instead of what really matters. |
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| What really matters is why is her twitter image so blurry?! She needs to tweet more and explain (in great detail) why she enjoys apples so much. |
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| reply to brad
No, it's not really their problem, since they can choose whatever ISP they want. However, it potentially could be TSI's (small) problem if they're targeting the mainstream, for expansion of its subscriber base. Like I said it doesn't bother me, but I could understand if it bothered some.
Now if TSI feels this group is irrelevant to their expansion then it may not bother them. Also, it depends upon how big this group really is.
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Everything Apple |
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brad
join:2007-09-06
Etobicoke, ON | It is their problem. TSI isn't trying to please every last person in this world. |
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| reply to Eug
I don't see a problem here. |
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| reply to brad
said by brad:IMO the ad campaign is supposed to be silly and fun.
Often confused with stupid and corny. Which those clipart pics most assuredly are. |
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brad
join:2007-09-06
Etobicoke, ON | said by fiestaware:Often confused with stupid and corny.
Sounds like you're confused easily. |
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| said by brad:said by fiestaware:Often confused with stupid and corny.
Sounds like you're confused easily. Comes with maturity, they say.
But, then, so does a decent sense of humor. So I don't feel especially cheated. |
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 TSI MarcPremium,VIP
join:2006-06-23
Chatham, ON
kudos:14 | reply to fiestaware
said by fiestaware:said by brad:IMO the ad campaign is supposed to be silly and fun.
Often confused with stupid and corny. Which those clipart pics most assuredly are. »www.youtube.com/watch?v=kNc66CxNvQU
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Marc - CEO/TekSavvy |
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TwiztedZeroNine Zero Burp Nine SixPremium
join:2011-03-31
Toronto, ON
kudos:3 | +1 AWESOME!  |
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brad
join:2007-09-06
Etobicoke, ON | reply to TSI Marc
Nice. It looked like everyone involved had a lot of fun working on the ad campaign. |
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| reply to TSI Marc
Ok, Marc. Point taken. Decidedly not clipart. Let's say 'clipartesque'.
I completely understand what is (at the least: stupid, at the most:) offensive about the 'Betty Behave' segment. It's a direct extraction from terrible '80s hair metal videos - i.e. one of the least egalitarian realms from which to draw character inspiration (though you have your '50s housewife covered, too!). I can also understand why most of you would be completely oblivious as to why such a choice might be problematic.
So, a tally:
Women:
1. Mrs. Van Halen
2. June Cleaver
Men:
1. Asian kung-fu stereotype guy
2. astronaut
3. lifeguard
4. a guy from Guys and Dolls
I get it. The whole point is silly stereotypes. Then I propose new additions to the stable -
Women:
I think an Aunt Jemima/mammy figure would be a nice
a veil-draped harem girl
a naughty nun
Men:
a politician/bureaucrat
a policeman/fireman
a doctor |
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TSI MarcPremium,VIP
join:2006-06-23
Chatham, ON
kudos:14 | Now you're getting into the spirit of it! good ideas! 
The gang had a hoot working on this... it *is* like you say 'clipartesque'. you wouldn't expect it.. kinda neat eh? I never thought it was going to turn out so good. I was pretty impressed with it all.
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Marc - CEO/TekSavvy |
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TSI MarcPremium,VIP
join:2006-06-23
Chatham, ON
kudos:14 | reply to brad
for sure! |
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