said by sfogliatelle:
Given what was mentioned, what would you suggest as the best way to keep the hooks in? Liquid Nails? Anchors?
I always use epoxy. You can get the little double syringe (maybe 5 oz) which does a number of holes at the big box specifically made for concrete -- it works well. Tape and mask the area off and use a little stick to work the epoxy back in the hole and those storage hooks will be solid for a very long time. Similarly, use short pieces of all thread for larger hooks. Make sure that you buy good hooks so you don't have to replace them. The way things work these days nothing is ever the same and you don't want to drill more holes over time if it is not necessary.
If you are only drilling a few holes in the mortar then a new carbide bit in a regular drill is all you need. Blow them out with a compressor, can of air, etc and you will have a much better bond.