said by bobjohnson:
I believe they are scaring the average Joe from pirating with this crap. The people that know what they're doing aren't who they are after.
For the US, I disagree. Average Joe here knows absolutely nothing about the RIAA/MPAA other than some faint memory of Napster, and knows even less of the ISP's policies in place to deal with them.
Other than a few on this site who express their dismay and horror at copy and paste, most people just don't care one way or the other.