That's only true if the price is set by the market: that is, if there are many buyers and many sellers. Internet providers work hard to ensure that there's not a competitive market.
skeechan Ai Otsukaholic Premium join:2012-01-26 AA169|170 kudos:2
That is the very definition of and inelastic item. People need insulin and to avoid death will pay whatever it costs to get it but that doesn't mean that the cost paid can't be excessive.