said by Badonkadonk:
I don't think it's ever been about the value proposition...
It most certainly is.
No rational buyer would pay more than they think the product is worth.
Take this example...if a Windows computer cost $500 and a comparably spec-ed Apple computer cost $50 million, clearly no one would buy it. However, if the price differential were only a few hundred bucks, then the additional cost to buy the Apple computer (in return they'll get the perception of greater ease, reliability, etc.) is a value that the consumer is happy to pay for.
When you see lines around the block for people waiting (sometimes in the rain or cold) or when you see products sell out in a matter of hours or a day, or two, this means that the price charged is so attractive to so many people that they'll gladly exchange their money for the item.
Yeah, it's a bit pricey to some...but no one has a gun to their heads to make the purchase.
If it wasn't a value...it wouldn't sell. People buy products when they feel that the item they are acquiring is equal to or worth more to them than the amount they are spending.
If you feel that your daily budget for lunch is $15 and you have a choice between a $12 hamburger or a $40 hamburger...which will you buy?
Apple sells premium products that commands premium prices, but if they weren't priced properly...they wouldn't sell any.
The price (sorry to say) is right ...which is why they have $140 billion in the bank and dozens of former competitors no longer exist.