sure look at the market sector. You mean the same sector that is acting like a gossip column where if those nice stock sellers hear the customers are about to dump say tech and then alert their stock holders about the incoming storm and people sell like manics and say tech company is out of business. yup you are right customers don't dictate the stock market...right!!!!
That occurred because of management's continued failure to have vision and/or effectively execute on it. Failing to compete in a competitive market and losing customers is not the same as raising rates for customers in a relatively non-competitive environment. I'll grant you that if you can corral a meaningful number of consumers and convince them all to cancel service, the collective can affect the bottom line, but you as an individual consumer will not even be a blip on the company's screen.