Google is NOT being forced. If Karl linked to the Orange story, it actually says that Orange told Google that if they did not pay, they would be throttled down due to the amount of streaming and data coming from and to Google over their cellular network. Orange could NOT keep up with the costs and demands. Google in return decided to pay to keep the services moving as fast as they could and Orange was able to upgrade, etc.
The only one that gave on this is Google. There is no reason to be pissed off with the ISP, Google decided they'd pay and that is where it is. They could have left the services throttled which I doubt you'd notice any difference over a 3g phone/tablet anyway on cellular.