said by mlerner:
A fast one that wouldn't ever affect anyone. You bored or just got an axe to grind?
Sorry. You're a little bit late to the firefight. That was earlier, this afternoon. We had a regular brawl here.
NOW: Granted, this "unlimited" cap on Rogers part means nothing in the short term to anyone. What it does reflect in is the Big picture. This is just another example of Rogers saying one thing and doing another. Unlimited is unlimited, nothing less. Any sort of cap is unacceptable be it enforced or not.
Some think true unlimited internet is not possible. If that is the case Rogers advertisement needs to reflect that fact.
The law in Canada states that if you advertise an item you have to be able to make that exact item available. It doesn't say "almost or nearly" or "the next best thing".
said by Parliament :
The Canadian Code of Advertising Standards
1. Accuracy and Clarity
In assessing the truthfulness and accuracy of a message, advertising claim or representation under Clause 1 of the Code the concern is not with the intent of the sender or precise legality of the presentation. Rather the focus is on the message, claim or representation as received or perceived, i.e. the general impression conveyed by the advertisement.
(a) Advertisements must not contain inaccurate, deceptive or otherwise misleading claims, statements, illustrations or representations, either direct or implied, with regard to any identified or identifiable product(s) or service(s).
(b) Advertisements must not omit relevant information in a manner that, in the result, is deceptive.
(c) All pertinent details of an advertised offer must be clearly and understandably stated.
(d) Disclaimers and asterisked or footnoted information must not contradict more prominent aspects of the message and should be located and presented in such a manner as to be clearly visible and/or audible.
(e) Both in principle and practice, all advertising claims and representations must be supportable. If the support on which an advertised claim or representation depends is test or survey data, such data must be reasonably competent and reliable, reflecting accepted principles of research design and execution that characterize the current state of the art. At the same time, however, such research should be economically and technically feasible, with due recognition of the various costs of doing business.
(f) The advertiser must be clearly identified in an advocacy advertisement.
»www.adstandards.com/en/s ··· rds.aspx