justin
Australian
join:1999-05-28
Brooklyn, NY
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| reply to anonymous coward
Re: How can a business grossing $550 million
said by anonymous coward:
> They spent a lot of money on these..
Not really. Figure $0.50 - $1.00 per CD mailed, depending on how fancy the packaging is. That includes manufacturing, packaging, and mailing costs. I see from the site they've collected 100k CD's to date. The $50k - $100k AOL spent on them isn't even a rounding error in their marketing budget.
the site only collects a fraction of whats out there. I believe there have been more AOL discs produced and mailed than there are people in america. |
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anonymous coward
@mindspring.com
| > I believe there have been more AOL discs produced and mailed than there are people in america.
Well, that wasn't really the point. Sure, if you count every CD AOL ever produced, they spent a lot of money. My point was that money AOL spent on the CD's collected at www.nomoreaolcds.com doesn't amount to a hill of beans.
And look at all the customers AOL signed up with all those CD's. If direct mail wasn't an effective marketing channel, you can be sure they would have stopped the carpet bombing long ago. |
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rchdjellis
join:2001-01-14
Narberth, PA
| reply to justin
I think you are right on the number produced being greater than the U.S. population, but I think this is a gross understatement. I receive 4-6 a year and so do other members of my family. Let's not forget the copies bound into various magazines.
I can only pity the company which produces the CD's if they finally figure out that their distribution mechanism is flawed or they fold (NOT LIKELY!) |
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