  anonymous coward
@mindspring.com
| reply to justin Re: How can a business grossing $550 million
> I believe there have been more AOL discs produced and mailed than there are people in america.
Well, that wasn't really the point. Sure, if you count every CD AOL ever produced, they spent a lot of money. My point was that money AOL spent on the CD's collected at www.nomoreaolcds.com doesn't amount to a hill of beans.
And look at all the customers AOL signed up with all those CD's. If direct mail wasn't an effective marketing channel, you can be sure they would have stopped the carpet bombing long ago. |