BrianDamage
We Are The Hounds From Hell
Premium
join:2001-08-14
Rowlett, TX
clubs: 
| bundling can be a ruse
People are losing interest in bundled services because they are smarter now than before in this area. Maybe since people have paid more attention to their bills, they have started to see that bundling haven't saved them any money. As the one analyst noted, "bundling is usually done in such a way that the packaging is intentionally confusing, making price comparison among other offerings difficult."
Bingo.
Most people will let the comparison go also once they are confused enough, and these companies know this.
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"It's a dog-eat-dog world, and I'm wearin' milk bone underwear." |
