Many American consumers struggling to make ends meet during the recession may breathe new (albeit temporary) life into the dial-up industry, proclaims the Associated Press. Leading the charge on this front is Earthlink, who recently dropped the price of dial-up down to $7.95 per month, which undercut most carriers by about $2 (for whatever good it will do them). A recent survey found that 35% of dial-up users (2% of all adults) want the price of broadband to drop before signing up for service. 19% of dial-up users say they'll never switch, while 13% of dial-up users say they don't switch because they can't get access to broadband.