Amazon 'Opts Out' of Phorm User Tracking Will not allow technology to track user shopping visits... A user from the UK writes in to note that Amazon has opted all customers out of being processed by behavioral ad operator Phorm. Phorm's "Webwise" targeted ad technology uses data provided by ISPs to deliver targeted ads to each user, though specific companies can choose to opt out their entire domain, prohibiting Webwise from using user activity on the website to sell ads. "I can confirm that we have emailed Webwise requesting we 'opt-out' for all of our domains," Amazon UK managing director Brian McBride tells the user, who e-mailed the company out of concern for his privacy. Privacy advocates last month asked Amazon, AOL, eBay, Facebook, Google, Microsoft and Yahoo! to opt out of the technology, which Phorm hopes to someday deploy in the United States.
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  SLDPremium
join:2002-04-17
San Francisco, CA | Amazon UK There is an Amazon UK? Wow...they've really grown. Kudos to them for this decision. | |
|  |  kamm
join:2001-02-14
Brooklyn, NY | Re: Amazon UK said by SLD:There is an Amazon UK? Wow...they've really grown. Kudos to them for this decision.  Amazon UK had FAR BETTER movie selection than US site for many years now including uncensored EU versions of by default censored US movies (I have imported many of them.)
Let's face the reality: US is well behind of many Western countries in many things - Amazon is just one of them, its UK site long offered things I couldn't ever find on the US site, thanks to our BS-spewing corrupt hypocrites in charge for legislations.
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[BQUOTE=[user=bicker]]Waaaa waaaa waaaa. You just want what you want and don't care to factor in what is right or true. Your perspectives are un-American, and deserve far more ridicule than I'm prepared to pile on them.
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| | | Vadork
join:2005-09-01
Winnebago, IL | Re: Amazon UK Was a little disappointed they didn't show the full torture scene in Taken. Lucky Brits! | |
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| KearnstdElf WizardPremium
join:2002-01-22
Mullica Hill, NJ | of course you must need to own a region free player since the MPAA thinks they have the right to control what country you can watch a legally purchased movie in.
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[65 Arcanist]Filan(High Elf) Zone: Broadband Reports | |
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|  funchordsHelloPremium,MVM
join:2001-03-11
Yarmouth Port, MA
kudos:5 | How do you "opt-out" of a middlebox? So does this mean that none of the traffic goes through Phorm's hardware or software? Or does it simply mean that the software analysis doesn't record anything when an Amazon domain is involved?
Why does Amazon need to Opt-Out of wiretapping at all? It's ought to be illegal from the start!
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Robb Topolski -= funchords.com =- World Traveller -- KJ7RL
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| |  ThrowDemsOutIf you can't convince 'em, confuse 'emPremium
join:2002-03-03
Mullica Hill, NJ
kudos:4
1 edit | Re: How do you "opt-out" of a middlebox? said by funchords:So does this mean that none of the traffic goes through Phorm's hardware or software? Or does it simply mean that the software analysis doesn't record anything when an Amazon domain is involved? It means that Phorm won't record info from the Amazon domains. Everything would still go thru the Phorm hardware, just like it would any other router in the path.
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