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New York's healthiest ice creams: fruity, dairy free and totally refreshing
08:13AM Sunday Jun 28 2009 by lilhurricane
BY Rosemary Black

The scoop on this summer's hottest ice creams? They contain nutritious ingredients like whole grains, blueberries and nut milk, and while not exactly low in calories, they're light, refreshing and guilt-free.

Some 40 percent of American eat ice cream on a regular basis, and 30 percent of ice cream eaters name vanilla as their favorite flavor, according to the International Dairy Food Association. But the concept of ice cream as health food is making consumers rethink what they want in their ice cream, experts say.

"People want their ice cream, but they don't want to subtract anything from it," says Harry Balzer, vice president of the NPD Group, a consumer marketing research company that tracks how Americans eat. "The issue is no longer avoidance, but adding stuff to ice cream. It’s addition, not subtraction."

»www.nydailynews.com/lifestyle/fo···QOkX9&D

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