And continues to give Verizon additional free advertising...
AT&T and Verizon's fight over 3G coverage maps just keeps rolling along, with Verizon recently running new ads
that mock AT&T's wireless network, and AT&T lawyers working very hard yesterday to get those advertisements pulled by the courts
. The decision to fight the ads doesn't seem to be all that wise, given the debate has simply managed to push the ads (and AT&T's recent network issues) further into the spotlight. That said, AT&T has issued an entirely new press release
that "sets the record straight" on AT&T's dispute with big red.
"As the U.S. market leader in wireless data service, we typically don't respond to competitors' advertising," insists AT&T, but "recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T's wireless data coverage."
AT&T's complaint all along has been that Verizon's ads, which use maps to highlight AT&T's limited 3G footprint (clearly labeled as "3G coverage"), give the false impression that AT&T doesn't offer service outside of their 3G footprint. To that end, AT&T is now reminding its customers that the company's 2.5G/EDGE network reaches the majority of Americans. Whether you think that's a good thing or not of course depends on your personal experience with AT&T's EDGE network.
"The EDGE network -- that as you know lets customers do all of the same things that they do in 3G areas -- apart from a difference in speed -- reaches 97% of the country’s population, about 296 million people," AT&T's Seth Bloom tells us. "In total with our networks, we hit 300 million people, or 98% of the population with wireless data," says Bloom, who goes on to say that's "certainly not the impression left by the misleading ads."
Again though, AT&T's complaints simply bring additional attention to Verizon's ads, something we're sure Verizon doesn't mind.