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Charter Still Lusting After Behavioral Advertising
Hints at lower broadband bills if they're allowed....
by Karl Bode 09:48AM Tuesday Jan 26 2010
Last year Charter was one of several ISPs to experiment with now-defunct behavioral advertising firm NebuAD. NebuAD deployed deep packet inspection hardware that carefully tracked which websites you visited, then delivered ads based on your browsing interests. It's estimated that ISPs stood to make around $5 per user, per month off of the technology, but the idea ran into a privacy controversy -- after many ISPs employed the service without informing users or providing useful opt-out tools.

Charter you'll recall promised that such systems would deliver customers an "enhanced online experience," though customers clearly didn't agree. While the privacy controversy ultimately wound up destroying NebuAD, Charter's fresh out of bankruptcy and is still interested in behavioral advertising, judging from comments to the FCC. They're also still interested in pretending that behavior tracking is some kind of perk for the consumer:
quote:
Consumers browsing the Internet now expect cookies. That expectation comes from experience, education and the appreciation for the benefits that cookies provide...
Charter goes on to suggest to the FCC that allowing them to engage in behavioral advertising would lower subscription costs:
quote:
One means of promoting the affordability of broadband services is to foster an environment in which service providers have flexibility to seek more revenue from sources other than subscribers, such as advertisers.
Are Charter customers interested in a lower broadband bill if they agree to have their every move tracked and monetized? Do Charter customers actually think they'd ever see a lower broadband bill?

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88615298
Premium
join:2004-07-28
West Tenness

1 recommendation

Lower bills? HA!

What Charter means is "Let's us do this or we will jack up your bill"

Quake110
Premium
join:2003-12-20
Ottawa, ON

Re: Lower bills? HA!

That wouldn't happen unless the chickens starts eating donkeys.
Kearnstd
Space Elf
Premium
join:2002-01-22
Mullica Hill, NJ
kudos:1
if winged monkeys start to rapidly take flight from my ass, id then know lower cable rates are possible.

since i dont seem to have flying monkey issues atm, lower rates are unlikely.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

ReformCRTC
Support Your Independent ISP

join:2004-03-07
Canada
Charter would like to inspect your packets. Deeply.

Metatron2008
Premium
join:2008-09-02
united state

1 recommendation

Bullshit.

This wouldn't result in lower prices.
Axekick

join:2005-05-01
Saint Louis, MO

Re: Bullshit.

When was the last time you got a price decrease from Charter? My bills typically increases 15-20% per year and in fact just did so again. In lieu of being "locked in" for a 12 month rate.

monk

@rr.com

carefully tracked

whats next who i sleep with come on

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5

Re: carefully tracked

said by monk :

whats next who i sleep with come on
All ISPs can probably get that info from Facebook, now that Facebook has made all that info searchable on search engines by default.
DA

join:2002-04-13
Greenville, SC

No

If they do push this out they better allow a method to opt out by account and not some method where I have to put a cookie on every PC I use...
Mr Matt

join:2008-01-29
Eustis, FL
kudos:1
Reviews:
·Millenicom
·Embarq Now Centu..
·Comcast
·CenturyLink

How does Charter determine if user is over 13 years of age.

When any ISP snoops on their subscribers how do they how do they determine if they are complying with Federal Law regarding interacting with subscribers that are under 13 years of age. Sounds to me that any ISP engaging in behavioral advertising is violating Federal Law if they cannot determine the age of persons that they are monitoring.
google2

join:2004-02-04
South Beloit, IL

How much lower?

If they will make $5 a month per user, odds are they won't drop the price more than $5 a month, so no. I'm not interested.

88615298
Premium
join:2004-07-28
West Tenness

Re: How much lower?

said by google2:

If they will make $5 a month per user, odds are they won't drop the price more than $5 a month, so no. I'm not interested.
Considering they are also going to metered billing I'm not sure how we are saving?

Sabre
Di relung hatiku bernyanyi bidadari

join:2005-05-17

No lowering bills here.

"seek more revenue from sources other than subscribers" doesn't sound like "lowering subscribers' bills". It sounds like "making more money".

Like Baz Luhrman said, "Accept certain inalienable truths. Prices will rise, politicians will philander, and you too will get old."

Bill Neilson
Premium
join:2009-07-08
Arlington, VA

If it actually meant lower prices, maybe

But everyone knows there isn't a single bit of truth in that comment so what does it matter

It won't
KoRnGtL15
Premium
join:2007-01-04
Grants Pass, OR
kudos:1

Keep on digging yourself into the ground.......

Damn fools I tell ya. I block all ads as much as I can as it is. What makes you think I want to see more and it would benefit me? I would rather keep paying the price. We would probably only see a $2-$3 decline on our bill. If that. BIG WHOOP! Then track our every move? I think that has to do with pirating more then any thing. Charter would probably get some little reward from each person they turn in. Would love to be a fly on the wall at these Charter meetings. Such bone head moves they make or discuss.

zalternate

join:2007-02-22
freedom land

Opt-In

Opt-In would be more the legal method. Many people clear cookies on every browser closing.
Sure the cookie could be saved with a add-on, But there are many people who for some stupid reason have no problem with being tracked, so let the system be Opt-In.
--
Consumer Rights is more than just a suggestion.

toddbs98

join:2000-07-08
North Little Rock, AR

Whats the difference?

Whats the difference in this and what AT&T already does,turn all your Internet and call activity over to the Government illegally? How is it any different that what Google does,build in insecure back doors so the "authorities" and hackers can access all your email? You are already being tracked all over the Internet and have no privacy. At least Charter is being up front and telling you about it.
--
Patriots always speak of dying for their country never killing for it. Bertrand Russell

DHRacer
Tech Monkey

join:2000-10-10
Lake Arrowhead, CA

Answer to last two questions

Hell no, and ROFL-no!
pbarrow
Premium
join:2003-09-16
Montgomery, AL
kudos:1

Cookies

I've got news for the FCC regarding the information Charter told them about Cookies and users "expecting" them.
I use a popup blocker and "filters" to block and restrict and delete cookies except for a select handfull of site that I want cookies from - such as Paypal and Ebay and DSLreports and certain other sites. Any others get blocked or deleted.
Any others that don't get blocked either get put in IE - Privacy - Web Sites to be blocked - or I use Firefox in Privacy mode to browse sites when I just want to "look around" like Best Buy or New Egg or others that will be deleted and I Stop Private Browsing mode.

And I'm sure I'm not the only person that does this.

Robert Simil

@towerstream.net

Who Cares?

Who cares?

This is how Google and Yahoo! and Microsoft all make their money today and nobody seems to care or notice. When the ISP does it though it's suddenly an issue?