Last year Charter was one of several ISPs to experiment with now-defunct behavioral advertising firm NebuAD. NebuAD deployed deep packet inspection hardware that carefully tracked which websites you visited, then delivered ads based on your browsing interests. It's estimated that ISPs stood to make around $5 per user, per month off of the technology, but the idea ran into a privacy controversy -- after many ISPs employed the service without informing users or providing useful opt-out tools.
Charter you'll recall promised that such systems would deliver customers an "enhanced online experience," though customers clearly didn't agree. While the privacy controversy ultimately wound up destroying NebuAD, Charter's fresh out of bankruptcy and is still interested in behavioral advertising, judging from comments to the FCC. They're also still interested in pretending that behavior tracking is some kind of perk for the consumer:
quote:Consumers browsing the Internet now expect cookies. That expectation comes from experience, education and the appreciation for the benefits that cookies provide...
Charter goes on to suggest to the FCC that allowing them to engage in behavioral advertising would lower subscription costs:
quote:One means of promoting the affordability of broadband services is to foster an environment in which service providers have flexibility to seek more revenue from sources other than subscribers, such as advertisers.
Are Charter customers interested in a lower broadband bill if they agree to have their every move tracked and monetized? Do Charter customers actually think they'd ever see a lower broadband bill?
How does Charter determine if user is over 13 years of age.
When any ISP snoops on their subscribers how do they how do they determine if they are complying with Federal Law regarding interacting with subscribers that are under 13 years of age. Sounds to me that any ISP engaging in behavioral advertising is violating Federal Law if they cannot determine the age of persons that they are monitoring.
But everyone knows there isn't a single bit of truth in that comment so what does it matter
2010-Jan-26 11:50 am: ·
KoRnGtL15 Premium join:2007-01-04 Grants Pass, OR kudos:1
Keep on digging yourself into the ground.......
Damn fools I tell ya. I block all ads as much as I can as it is. What makes you think I want to see more and it would benefit me? I would rather keep paying the price. We would probably only see a $2-$3 decline on our bill. If that. BIG WHOOP! Then track our every move? I think that has to do with pirating more then any thing. Charter would probably get some little reward from each person they turn in. Would love to be a fly on the wall at these Charter meetings. Such bone head moves they make or discuss.
Opt-In would be more the legal method. Many people clear cookies on every browser closing. Sure the cookie could be saved with a add-on, But there are many people who for some stupid reason have no problem with being tracked, so let the system be Opt-In. -- Consumer Rights is more than just a suggestion.
Whats the difference in this and what AT&T already does,turn all your Internet and call activity over to the Government illegally? How is it any different that what Google does,build in insecure back doors so the "authorities" and hackers can access all your email? You are already being tracked all over the Internet and have no privacy. At least Charter is being up front and telling you about it. -- Patriots always speak of dying for their country never killing for it. Bertrand Russell
pbarrow Premium join:2003-09-16 Montgomery, AL kudos:1
I've got news for the FCC regarding the information Charter told them about Cookies and users "expecting" them. I use a popup blocker and "filters" to block and restrict and delete cookies except for a select handfull of site that I want cookies from - such as Paypal and Ebay and DSLreports and certain other sites. Any others get blocked or deleted. Any others that don't get blocked either get put in IE - Privacy - Web Sites to be blocked - or I use Firefox in Privacy mode to browse sites when I just want to "look around" like Best Buy or New Egg or others that will be deleted and I Stop Private Browsing mode.
And I'm sure I'm not the only person that does this.