Windstream Joins 'Price For Life' Promotion Fad
Which again, isn't as good a deal as it sounds...
Windstream appears to be the latest carrier to embrace the fad of offering consumers "price for life" promotion, which locks down the monthly rate of service for the length of your life (or more likely, the length of the carrier). Light Reading
notes that the carrier is now offering a double-play package with offer featuring 3 Mbps broadband and unlimited local and long-distance calling for $59.99 -- a price that's locked in for life. According to Windstream CFO Tony Thomas, this deal has helped broadband penetration and the reduction in landlines:
Has Windstream found the answer to wireless substitution? The independent telco believes so. Windstream is offering consumers a $59.99 double-play offer with 3-Mbit/s Internet access and unlimited local and long-distance calling that has a “for life” price guarantee. As a result, Windstream CFO Tony Thomas told the Credit Suisse Global Media and Communications Conference today, broadband penetration is up and access line losses in 2009 were below 5 percent.
The thing is, we know Windstream's been offering voice/broadband double plays at that price point since last year -- and as we've noted with other similar offers
, while consumers might think
these deals are good, that doesn't mean they are. Users can actually frequently lock in better deals simply by renegotiating their rate at the end of their current contract. Locking in your price for life for last-gen DSL and aging copper voice (which continually get less expensive to provide as hardware prices drop) does more to help Windstream than it does to help you.