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Sprint: We May, May Not Shift To Metered Pricing
It depends on whether or not the network gets invaded by NFL players, says CEO
by Karl Bode 06:30PM Wednesday Sep 22 2010
Back in July, Sprint CEO Dan Hesse stated that the company (for now) would be sticking with unlimited wireless data -- in part because he worries that shifting to tiered packages with low caps and overages (like AT&T recently did) "takes away simplicity from customers." Speaking at a conference today at MIT in Cambridge, Hesse again stated that he's watching carefully and will shift to metered pricing if it makes sense to do so. Hesse hinted at a price hike for the $10 extra Sprint charges for Mobile WiMax customer beyond EVDO pricing:
quote:
Click for full size
"We know that users will use a lot more data [on Epic and Evo], so we charge $10 more. If we have to, if the average usage gets too high, we might have to increase the price.
Hesse also suggested that they'll stick with unlimited pricing as long as the New England Patriots don't invade the network:
quote:
"If heavy users flock to us, we'll watch that," he said...."We can offer unlimited [usage] as long as the usage is reasonable," Hesse said. "If you run an all-you-can-eat buffet, but you have the New England Patriots come in and the whole team spends a whole day there, I can't afford to do that anymore."
Of course for the time being, Sprint hopes that simplified, unlimited data can help them erode some AT&T and Verizon market share. That includes the prepaid market, where Sprint-owned Virgin Mobile also offers unlimited usage (when the service actually works). Were Sprint in AT&T or Verizon's position (entrenched incumbents looking down), Hesse very well might have already changed pricing models.

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iLive4Fusion
Premium
join:2006-07-13

1 edit

1 recommendation

UGH

Come on Sprint, your are really the closest thing to a competitor to AT&T and Verizon. Don't let them push you down, give user's a reason to still be your customer's over AT&T and Verizon!!

Besides, I am NOT going to pay more for Sprint data, it's slow, inconsistent and 3.9G WiMax is abysmal. Right now the only thing they really have going for them is call quality and pricing.

jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1

Re: UGH

Sprint's "4G" works fine where I am in Virginia. I've been streaming my Slingbox TV to my EVO over 4G for the last 3.5 hours with absolutely no issues at all. Probably going to have to stay late at the office and catch the Yankee's game on my phone. No caps to worry about, yet, and the WiMax signal is strong and steady.

Don't you work for AT&T?

iLive4Fusion
Premium
join:2006-07-13

Re: UGH

said by jmn1207:

Sprint's "4G" works fine where I am in Virginia. I've been streaming my Slingbox TV to my EVO over 4G for the last 3.5 hours with absolutely no issues at all. Probably going to have to stay late at the office and catch the Yankee's game on my phone. No caps to worry about, yet, and the WiMax signal is strong and steady.

Don't you work for AT&T?
Nope. I am a police dispatcher. And funny thing is I have Sprint, AT&T, and Verizon. I have the Epic 4G and it's great and all except for the upload's being capped at 150kbps. I really hope WiMax will come to Alabama sometime soon because my Epic would benefit from it greatly.
--
2010 Ford Fusion Sport

Telco_Tech

join:2009-05-18
Toledo, OH

Re: UGH

said by iLive4Fusion:

Nope. I am a police dispatcher. And funny thing is I have Sprint, AT&T, and Verizon. I have the Epic 4G and it's great and all except for the upload's being capped at 150kbps. I really hope WiMax will come to Alabama sometime soon because my Epic would benefit from it greatly.
The 150 Kbps upstream speed limit is a software / hardware problem with the Epic. A software fix is in the works which is supposed to resolve it but we'll see what happens. I actually just returned my Epic this afternoon. I decided to stick with my EVO 4G running Cyanogen CM6 - in my opinion it's the best device currently available on Sprint.

- Tate

iLive4Fusion
Premium
join:2006-07-13

Re: UGH

said by Telco_Tech:

said by iLive4Fusion:

Nope. I am a police dispatcher. And funny thing is I have Sprint, AT&T, and Verizon. I have the Epic 4G and it's great and all except for the upload's being capped at 150kbps. I really hope WiMax will come to Alabama sometime soon because my Epic would benefit from it greatly.
The 150 Kbps upstream speed limit is a software / hardware problem with the Epic. A software fix is in the works which is supposed to resolve it but we'll see what happens. I actually just returned my Epic this afternoon. I decided to stick with my EVO 4G running Cyanogen CM6 - in my opinion it's the best device currently available on Sprint.

- Tate

It likely is. I just wanted the keyboard since I use my mobile as a computer as of late since my MacBook Pro keep's conking out on me.
--
2010 Ford Fusion Sport

jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1

2 recommendations

I thought you claimed to work for AT&T regional network operations from this thread is why I asked.

»Re: [Sprint] HTC Evo vs. Samsung Epic

ryder9

join:2003-01-09
here

1 recommendation

Re: UGH

dude.... you got caught....... bad.....

a side.. note .... I do work for a baby bell and I use sprint.....
Companies are not loyal to employees, why should I be loyal to them?

side note #2...... I can still find epics all over the place... but still no evo... that's what I'm holding out for... cuz I don't think the new palm phone will be out before Christmas.... but that webOS tablet WILL BE BOUGHT LAUNCH DAY!!!

iLive4Fusion
Premium
join:2006-07-13

Re: UGH

said by ryder9:

dude.... you got caught....... bad.....

a side.. note .... I do work for a baby bell and I use sprint.....
Companies are not loyal to employees, why should I be loyal to them?

side note #2...... I can still find epics all over the place... but still no evo... that's what I'm holding out for... cuz I don't think the new palm phone will be out before Christmas.... but that webOS tablet WILL BE BOUGHT LAUNCH DAY!!!
Ha. I am very proud to say I don't work for the hell hole that has becometh of AT&T anymore. I much prefer my lower pay government salary in an environment where the people are friendly and I enjoy getting up and going to work. I could be working at the big V in ATL but i'm happy where i'm at so why bother?
--
2010 Ford Fusion Sport

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
kudos:1
Reviews:
·SureWest Internet
said by ryder9:

but that webOS tablet WILL BE BOUGHT LAUNCH DAY!!!
Ditto and Ditto!
--
The weekend is here, grab a can of beer!
xenophon

join:2007-09-17

Re: UGH

I miss webOS... a much better architecture than Android or iOS. But no clout and no momentum, resulting in much fewer apps. They lost the game when not releasing a new phone with larger screen. I might not have switched to EVO if they had a newer phone out by then with larger screen.

iLive4Fusion
Premium
join:2006-07-13
said by jmn1207:

I thought you claimed to work for AT&T regional network operations from this thread is why I asked.

»Re: [Sprint] HTC Evo vs. Samsung Epic
Used to, should have clarified, I quit that craphole when they merged with AT&T. I worked for "Cingular Wireless" orange. It should have stated ''Worked" but it's kinda hard posting everything from a mobile phone since my laptop is at apple being fixed "again"
--
2010 Ford Fusion Sport
xenophon

join:2007-09-17
I could see Sprint eventually dumping unlimited on 3G except for those paying the EVO/Epic tax. Clear has the spectrum to keep 4G unlimited and they want to compete with cable, so if they ever have caps, would likely be more comparable to cable.

MonochromeHA

@eliablehosting.com

1 recommendation

B&W

It's always been hard for me to trust a company that can't afford color commercials. They really should keep the smug CEO out of the field of view too.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: B&W

those B/W ads actually do something for them. you REMEMBER THEM! That is the game with marketing. It's not about the ad and how its made; it's about making you remember it and say "yah i seen those ads- they belong to Sprint". And yes; it does that to you.
--
www.twopugsbrand.com Kosher, Vegan, and Organic Certified Dog and Cat treats/foods and other products! www.etsy.com/shop/snakx4u/ Organic, Kosher, Gluten Free, Vegan Human Baked Goods

jmn1207
Premium
join:2000-07-19
Ashburn, VA
kudos:1

Re: B&W

Well, I barely remember any of the Sprint commercials, yet I always seem to have the latest Apple product jingle in my head. Have you seen the one with the new iPod nano? On a visit to Africa, I've swallowed pills for malaria that were bigger.

gomer1701ems

join:2001-08-23
Minneapolis, MN

Re: B&W

The old "7 PM" commercials were in color.

dib22

join:2002-01-27
Kansas City, MO
said by MonochromeHA :

They really should keep the smug CEO out of the field of view too.
I'm with ya on that... not a pretty person is he?

MonochromeHA

@eliablehosting.com

Re: B&W

It's not that he has to be charismatic but his demeanor and delivery remind me just how out of touch executive staff are with the needs of the general public. Through his entire delivery it's as if every word makes him wince.

It may be that he's not great on camera.

The monochrome style is less memorable than the awkward and forced spiel from the CEO. If they marketing droids are going for impressionism they got me at using the CEO to deliver a forced message, not a monochrome delivery.

Note - I have no cell phone, I'm not swayed in either direction by any carrier.

rawgerz
The hell was that?
Premium
join:2004-10-03
Grove City, PA
He's neither pretty nor ugly. It's not like he's Sloth from the goonies!

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7
said by MonochromeHA :

It's always been hard for me to trust a company that can't afford color commercials.
Depending on if you are looking at it from a scientific or artistic standpoint, either black or white (or both) can be considered colors...

spewak
R.I.P Dadkins
Premium
join:2001-08-07
Elk Grove, CA
kudos:1

Timetable in...Five...four..

Three months! That is my over/under for the Hesseter to raise rates and go to metered billing.
--
The weekend is here, grab a can of beer!
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1

same

Its apparent that all three of these major providers have some of the same people on the upper food chain running these companies.. Why else would they virtually be borged copies of each other? Sprint is different now, but imo, its only for show.. Verizons lte will go this way too, unlimited at first, if even then and then due to the "new england patriots at the buffett bs" they will come up with some reason to screw it up..

Its done

JohnILM
Mayhem til the AM
Premium
join:2003-03-15
Tuckahoe, NY

Raise it even for no 4G area?

I don't mind the extra $10 for my WiMax device, even though I don't currently live in a 4G market, but if Hesse is going to state that "We know that users will use a lot more data [on Epic and Evo], so we charge $10 more." Then you are basically saying it's a 4G surcharge. I don't know how they could justify raising it even more for people that can't use 4G.
sonicmerlin

join:2009-05-24
Cleveland, OH
kudos:1

Oh Please

Wireless is an insanely profitable medium for these companies. "Afford" is a pathetically relative term that actually means "if there is no competitive incentive to do so", then they will stop offering unlimited.

Once the Nextel losses finally stop and Sprint's financials stabilize, you can kiss goodbye to unlimited. I'm just hoping their experimental LTE service will come over here before that happens so I can get in on an unlimited plan and grandfather it as the years go by.
CMoore2004
Premium
join:2003-02-06
Jonesville, MI

4G Extra

Am I the only person that thinks they should be giving us a discount, or at the least not charging extra, for using 4G instead of charging more? The 4G network takes stress off the very limited 3G/voice network, where they can only add so much bandwidth. I would think they'd be happy to have someone using a network that costs them less to deliver each byte of data. Does the average Epic/Evo user actually use that much more bandwidth compared to non-4G Android devices.
xenophon

join:2007-09-17

Re: 4G Extra

said by CMoore2004:

Does the average Epic/Evo user actually use that much more bandwidth compared to non-4G Android devices.
Probably. I am consuming more data on Evo than when I had a Pre. VZW also claims Droid users use 5X more data than non-smartphone users.
CMoore2004
Premium
join:2003-02-06
Jonesville, MI

Re: 4G Extra

How about compared to other Android devices? Is the average user going to use more data just because he/she has 4G access? Sure there are the people in the 98th percentile of bandwidth usage that will use more on 4G than 3G, but I'm somewhat doubting the average user gets this and streams video 24/7.
xenophon

join:2007-09-17

1 edit

Re: 4G Extra

See this thread on insanely high usage on EVO...

»forum.androidcentral.com/htc-evo···set.html

quote:
Before evo(blackberry tour):

Sprint Data 8/27 to 06/04 (JONATHAN)
Used. 280,329KB/ Unlimited

After evo:

Sprint Data 06/04 to 6/22 (JONATHAN)
Used. 2,997,888KB/ Unlimited

evo with $30 mobile hotspot (no 4g)

Sprint Data 8/27 to 9/22
Used. 46,001,704KB/ Unlimited
CMoore2004
Premium
join:2003-02-06
Jonesville, MI

Re: 4G Extra

Last I checked, the Blackberry didn't run Android.
xenophon

join:2007-09-17

Re: 4G Extra

Which is the point. Android users are likely using much more data than BB users.
CMoore2004
Premium
join:2003-02-06
Jonesville, MI

Re: 4G Extra

The extra charge isn't for all Android phones. It's for the 4G Android phones. You're completely missing the entire point.

DavidWL

@charter.com

Bad Idea Sprint

So, right now Sprint has very small advantages over the bigger carriers. One of those being price, and one being true unlimited data. Raising the price (on an already hiked price) and/or dropping true unlimited screams "run to the competition" to me.

Sprint is one of the slowest to adopt new stellar phones (about 1-2 a year, while Verizon is grabbing about 4-5). I had my first taste of 4G and hit a download speed of 1.8 Mbps with 0.13 Mbps up; I switched to 3G and got 1.5 Mbps down and 0.38 Mbps up. So, 83% down and 300% up on 3G makes me think 4G is not living up to the expectations, plus the battery drain is idiotic, and I'm being charged for it when I don't get it anywhere closer than 3 hours away. So 4G isn't Sprint's killer feature (and other carriers are already gearing up to catch and surpass Sprint on this). Sprint's coverage isn't as good as the larger two either.

So really, Sprint isn't in the position to be jeopardizing the tiny thing keeping some of us loyal customers around. If they marginalize the differences and homogenize the market (collusion / monopoly-like much?), why pick #3 when you can easily go #1 or #2 for little to no disadvantage.

This tiered/metered/capped Internet stuff is a bunch of garbage and all the carriers/ISPs better figure it out fast. We don't want to pay more for less.

old_dawg
"I Know Noting..."

join:2001-09-22
Westminster, MD

Poor Danny Boy



"I can't afford to do that anymore".

What, take a cut in your undeserved, overinflated salary?
--
"Our network engineers are aware of the problem..."

•••
podstolom

join:2010-01-25
Wichita, KS

I dunno....

Sprint worries me. Their inconsistency in establishing and implementing policy never ceases to amaze me.

Grandfathered unlimited 3G accounts getting emails saying their 5 Gig caps being exceeded, then call-ins to csr's tlling affected customers to ignore the emails.

Now 4G data is unlimited, but maybe it won't be? More "ignorable" emails on more grandfathered accounts.

What with that, and now Comcast not wanting to invest further in Clearwire, Sprint not wanting to buy up the rest of the company, and Clearwire needing fast cash by year's end to continue dead-tech WiMax buildouts into next year, well I dunno....Sprint is riding a heckuva teetering see-saw from the way things look to me.

And that's really too bad, because I like the EVO. A lot. But with the aforementioned said, the thought of switching to Sprint gives me the shakes.

morbo
Complete Your Transaction

join:2002-01-22
00000
Reviews:
·Charter

Better, clearer commercials are helping

In addition to 4g and EVO, Sprint's new commercials are finally making a case for why consumers should choose them over AT&T or Verizon: dramatic cost savings.

Sprint still mentions the "now" network, whatever the hell that means, but the chaotic commercials touting thousands of users tweeting or watching video on their phones seem to be a thing of the past.