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Netflix Admits Streaming Is The Future As System Crashes
Netflix now accounts for 20% of downstream bandwidth during peak
by Karl Bode Friday 22-Oct-2010 tags: Video · business · bandwidth · content
This week a new report from bandwidth management equipment vendor Sandvine indicated that Netflix streaming video now accounts for more than 20 percent of downstream traffic during peak times in the U.S. That coincided with Netflix CEO Reed Hastings acknowledging the company is "by every measure...primarily a streaming company that also offers DVD-by-mail," and that they'd offer a streaming only option before year's end. That's in stark contrast to almost exactly one year ago, when Hastings insisted there "wasn't much interest" in such an option. Of course just as Netflix was getting all this attention for their success -- their entire streaming system subsequently crashed yesterday.

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xenophon

join:2007-09-17

PS3/Wii effect

The recent PS3/Wii app install launch and with '1080'/5.1 probably is the issue and will likely subside once everyone goes back to normal viewing. I know I was checking it out, watching much more Netflix than normal. They also released a bunch of new titles at the time (I checked out a good amount of new NatGeo shows). I noticed rebuffering issues the first evening of the launch, but is a non-issue the last couple nights now.

Matt3
All noise, no signal.
Premium
join:2003-07-20
Jamestown, NC
kudos:12

Re: PS3/Wii effect

said by xenophon:

The recent PS3/Wii app install launch and with '1080'/5.1 probably is the issue and will likely subside once everyone goes back to normal viewing. I know I was checking it out, watching much more Netflix than normal. They also released a bunch of new titles at the time (I checked out a good amount of new NatGeo shows). I noticed rebuffering issues the first evening of the launch, but is a non-issue the last couple nights now.
I agree, the new PS3 streaming (especially the NatGeo stuff) is really nice. I've been watching 3 or 4 NatGeo programs a night.
merc669
Premium
join:2000-08-19
Lexington Park, MD

Re: PS3/Wii effect

Just tried streaming on my PS3 lately with the upgrade. Nice not to have to use a CD to load. However, I am still just getting stereo and no HD. Not sure if its because I am on cable and that is a limitation. Tried a couple of different programs/movies. Zombie-land and a Nat-Geo. Both come in stereo. PS3 plays games fine in HD and Surround Sound using HDMI. Just the Netflix it appears to be an issue. Not sure if there is a setup issue or not. In any case we love Netflix especially during Halloween!

Bill...

YogiYahooeys

join:2004-08-17
Evansville, IN

Not the first time

Interestingly enough, this was the third major downtime for Netflix and their streaming services in the past couple weeks. I'm not sure if it has anything to do with the PS3 and WII udpates at all. They've just had a really unstable system recently. They really need to invest in some backup servers if they are really going to be primarily a streaming company...

Rob
In Deo speramus.
Premium
join:2001-08-25
Kendall, FL
kudos:3

Switched to Amazon..

I've stopped watching DVDs and cancelled my Netflix subscription. I've found that Amazon's unbox is sufficient for my needs.
NuShrike

join:2010-09-01

Re: Switched to Amazon..

How does that work? You pay a lot more for Unbox than for Netflix & unlimited DVDs (one at a time) per month.

Rob
In Deo speramus.
Premium
join:2001-08-25
Kendall, FL
kudos:3

Re: Switched to Amazon..

said by NuShrike:

How does that work? You pay a lot more for Unbox than for Netflix & unlimited DVDs (one at a time) per month.
Some movies are 99 cents and $1.99. I don't watch that many movies. But I do like watching the latest movies (such as Iron Man 2). And I prefer to stream them then wait for the DVD.
--
CheckSite.us | YourIP.us | Reverseip.us

Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5

A la carte streaming?

Do they off that, or is it all subscription based? If the former, I would ocasionally use the service.

vpoko
Premium
join:2003-07-03
Boston, MA

Re: A la carte streaming?

No a la carte, subscription only, but at $7.99 a month it's very reasonable.

Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network

Re: A la carte streaming?

said by vpoko:

No a la carte, subscription only, but at $7.99 a month it's very reasonable.
It's not bad, but we wouldn't really need it except for maybe a movie every month or two at the most. So, I'd rather pay $2.99 per shot or so.

vpoko
Premium
join:2003-07-03
Boston, MA

Re: A la carte streaming?

Amazon is pretty decent for that, or if you have an Xbox, the selection on Xbox Live isn't terrible. It'd be nice if Netflix had the option, too, though.

Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5

Re: A la carte streaming?

Thanks. I'll have to check those options out.

TJ19971
Blues fan with a camera
Premium
join:2003-10-11
Sioux Falls, SD
I looked around on Amazon and could not find a subscription option. I must be missing something.
--
Don't bother me. I'm living happily ever after.

Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5

Re: A la carte streaming?

I was looking for a non-subscription service, which Amazon is and vpoko pointed out.

TJ19971
Blues fan with a camera
Premium
join:2003-10-11
Sioux Falls, SD

Re: A la carte streaming?

Sorry I skimmed some of the comments and misread this.
--
Don't bother me. I'm living happily ever after.

gaforces
United We Stand, Divided We Fall

join:2002-04-07
Santa Cruz, CA
It's subscription based. I pay 11.99 a mo for unlimited streaming and 1 blu-ray out at a time using snail mail.
They have a pretty good selection that you can choose from to queue up the instant or dvd/blu-ray.

It's bettter than a la cart` with no commercials. You can just watch what you want to. Hrmm ultra a la cart`
--
Let them eat FIBER!

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: A la carte streaming?

said by gaforces:

It's subscription based. I pay 11.99 a mo for unlimited streaming and 1 blu-ray out at a time using snail mail.
They have a pretty good selection that you can choose from to queue up the instant or dvd/blu-ray.

It's bettter than a la cart` with no commercials. You can just watch what you want to. Hrmm ultra a la cart`
11.99? I think I am paying 8.99 with unlimited streaming and 1 dvd/blu-ray out.

gaforces
United We Stand, Divided We Fall

join:2002-04-07
Santa Cruz, CA

Re: A la carte streaming?

It's 8.99 if you dont get the added $2 charge for blu-ray.
The first month was free, the 2nd month they charged me 12.03.
--
Let them eat FIBER!

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: A la carte streaming?

said by gaforces:

It's 8.99 if you dont get the added $2 charge for blu-ray.
The first month was free, the 2nd month they charged me 12.03.
Hmmm

Jason Levine
Premium
join:2001-07-13
USA
They recently announced that a streaming only plan is coming soon.
--
-Jason Levine

Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5

Re: A la carte streaming?

I wonder if it will have a la carte though, since they seem to be more subscription based. Hopefully it will, since the convenience factor would be pretty high.
itguy05

join:2005-06-17
Carlisle, PA

Hitch to MS = FAIL

Crashes are what they get for using Silverlight on probably a Windows platform. Windows is not up to the task for heavy server loads.
bn1221

join:2009-04-29
Cortland, NY
Reviews:
·RoadRunner Cable

Re: Hitch to MS = FAIL

You realize Silverlight is an end station plugin? They could be running the video servers on *nix. I know of no requirement for Silverlight to be on the server.

I've found Silverlight to be better than Flash - when i use Windows Media Center it seems to use a flash plugin - it behaves better on my browser on the same machine.

Then again my Roku (old model N100) spanks my PC in pretty much every application of Netflix.
chimera

join:2009-06-09
Washington, DC
I'm going to have to disagree with you there. Netflix has been rock solid for running silverlight. They ran into some backend issues yesterday, but that has nothing to do with their choice of media player anymore than having a Verizon DNS server going down has anything to do with Safari.

Michail
Premium
join:2000-08-02
Boynton Beach, FL
kudos:1
Do you have any idea what you're talking about? Silverlight is a thin client platform, a rather excellent one at that.
neufuse

join:2006-12-06
Indiana, PA
Reviews:
·Comcast
nope, it can only handle events like the Olympics or other major sporting events where there could be a million people watching things, but when its streaming movies oh it cant handle the load..... please...... you have no idea how the windows streaming platform works... it's MUCH more advanced then a lot of the alternatives out there and silverlight, it just renders the output, the server itself doesnt run silverlight... it just responds to what the variable bitrate stream server is sending it
itguy05

join:2005-06-17
Carlisle, PA

1 edit

Re: Hitch to MS = FAIL

The only reason the Olympics worked was because the whole shebang was run by Microsoft. We never saw how many servers handled the load, how they were configured or anything like that.

And I believe the NFL, MLB, and other sporting agencies use Flash or other forms to distribute their content. NBC is in bed with MS (Hence MSNBC) so it was only natural MS would make it work.

MS uses that same thing to sell Sharepoint - we run our website on it. Yet most Sharepoint installations are hugely cumbersome, insecure, and a mess to use.

Fact is Microsoft stuff has no place when reliability matters. You end up with way too many servers, way too many variables and less security.

Oh, and BTW: I know how it all works, thanks. I'm sure there is lots of MS code in the delivery of Netflix streaming. From the DRM to the authorization, etc. I bet it was a failure of this MS code that is the source of the issues.

Michail
Premium
join:2000-08-02
Boynton Beach, FL
kudos:1

Re: Hitch to MS = FAIL

Sharepoint is a different product line made and managed by different departments and people.

Granted, it can be difficult to setup but when architected and administered correctly it can be an amazingly flexible and customizable platform. It's not the best product for everything but it's hard to find another products that can do what it does. I also didn't care for the older version much but the product has grown.

It sounds like it was miss managed at your company. I wouldn't blame MS for that and then carry over the animosity to Netflix and Silverlight.
chimera

join:2009-06-09
Washington, DC
It's true that we never saw how many servers took care of it. We also don't see how many servers take care of Netflix. This is because we are not the IT teams that manage these servers. Just like when building and supporting any large infrastructure project a skilled team that knows their products and goals well is vital. All your argument proves is that Microsoft can build and deploy a rock solid streaming solution using their technology. If they can do it, then it means the technology itself isn't the weak point.

All of this being said setting up and supporting sharepoint isn't easy. It's an extremely robust solution, but like all enterprise level products that means it is complicated. I wouldn't setup and configure a Oracle server to do something that Excel could accomplish, but there are some things that require an enterprise level backend.

This line is starting to blur now with the cloud based services that some of these companies are starting to offer. If anything it should be good news for you as Microsoft's Office 365 package (updated from BPOS) includes hosted sharepoint so your team will no longer need to manage the server itself.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
you do realize that MSFT does not have any say so in NBC anymore and sold their stake several years ago??? The only thing NBC did was keep the the MSNBC name.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

Re: Hitch to MS = FAIL

said by hottboiinnc:

you do realize that MSFT does not have any say so in NBC anymore and sold their stake several years ago??? The only thing NBC did was keep the the MSNBC name.
Two partnerships with the names MSNBC and msnbc.com were founded in 1996 by Microsoft and General Electric's NBC unit, which is now NBC Universal. Although Microsoft and NBC shared operations of MSNBC cable at its founding, it was announced on December 23, 2005, that NBC Universal would purchase a majority stake in the television channel, which left Microsoft with 18%. The two companies remain partners in msnbc.com. MSNBC shares the NBC logo of a rainbow peacock with its sister channels NBC, CNBC and ShopNBC. MSNBC is available in over 78 million households in the United States; and between June 2008 and May 2009, msnbc.com had the most unique visitors among global news and current events websites.[7][8]
neufuse

join:2006-12-06
Indiana, PA
Reviews:
·Comcast
well it is nice to think you think they run all windows server solutions, since their caching servers all run Linux and almost all their internal distribution software is custom wrote... but lets blame it all on windows but then netflix.com runs on linux, movies.netflix.com is a linux server, widgets.netflix.com is linux, developer.netflix.com is linux... but lets just blame it all on windows

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

Re: Hitch to MS = FAIL

I thought they used limelight for caching and not their own servers.
GLX

join:2000-01-18
San Francisco, CA
100% wrong.

Augustus III
If Only Rome Could See Us Now....

join:2001-01-25
Gainesville, GA
said by itguy05:

The only reason the Olympics worked was because the whole shebang was run by Microsoft. We never saw how many servers handled the load, how they were configured or anything like that.

And I believe the NFL, MLB, and other sporting agencies use Flash or other forms to distribute their content. NBC is in bed with MS (Hence MSNBC) so it was only natural MS would make it work.

MS uses that same thing to sell Sharepoint - we run our website on it. Yet most Sharepoint installations are hugely cumbersome, insecure, and a mess to use.

Fact is Microsoft stuff has no place when reliability matters. You end up with way too many servers, way too many variables and less security.

Oh, and BTW: I know how it all works, thanks. I'm sure there is lots of MS code in the delivery of Netflix streaming. From the DRM to the authorization, etc. I bet it was a failure of this MS code that is the source of the issues.
blah blah another raging kid on the internet pretending to be cool hating on microsoft blah blah blah

go back to 1995. that's when this got old

Anorexorcist
Premium
join:2005-08-21
Stamford, CT
LOL, itguy05 = fail. Time to brush up on IT basics.

newview
Ex .. Ex .. Exactly
Premium
join:2001-10-01
Parsonsburg, MD
kudos:1

Netflix streaming is certainly in my future

As soon as my Roku arrives and I get it setup and working, I'll be canceling my Starz & Showtime premium channels from DirecTV. The $8.95 per month price is a hell-of-a-lot cheaper than the $25.00 a month I'm paying now.

bionicRod
Funkier than a mohair disco ball.
Premium
join:2009-07-06
united state
kudos:1

Re: Netflix streaming is certainly in my future

I'm having the same problem... Netflix and my premium channels are doubling up on content and I'm essentially paying for the opportunity to watch the same movies on two platforms. I just don't know which one to cancel. I like the original series on HBO/Starz, but I also like the tv selection from Netflix that aren't around anymore...decisions decisions.

Cheese
Premium
join:2003-10-26
Naples, FL
kudos:1

It was definitely....

A fail yesterday. So slow. But when it's running, it's friggin awesome!
nickfie

join:1999-11-23
Wynnewood, PA

Netflix Runs on Amazon Infrastructure

Interesting paper regarding Netflix migration to Amazon's cloud infrastructure:

»docs.google.com/viewer?a=v&pid=s···Zm&pli=1

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5

Re: Netflix Runs on Amazon Infrastructure

said by nickfie:

Interesting paper regarding Netflix migration to Amazon's cloud infrastructure:

»docs.google.com/viewer?a=v&pid=s···Zm&pli=1
And based on using Amazon's cloud based datacenters, users who are experiencing network issues should make sure they are using their ISPs DNS servers. Using other DNS servers can result in sub-optimal routing because the Amazon cloud may choose a datacenter not close to your location.
--
Take poll on how you will vote on Nov 2nd
talz13

join:2006-03-15
Avon, OH

Re: Netflix Runs on Amazon Infrastructure

said by Linklist:

said by nickfie:

Interesting paper regarding Netflix migration to Amazon's cloud infrastructure:

»docs.google.com/viewer?a=v&pid=s···Zm&pli=1
And based on using Amazon's cloud based datacenters, users who are experiencing network issues should make sure they are using their ISPs DNS servers. Using other DNS servers can result in sub-optimal routing because the Amazon cloud may choose a datacenter not close to your location.
Are you saying they are using your DNS query to determine your geographical location? Not your public IP address?

Linklist
Premium
join:2002-03-03
Longport, NJ
kudos:5

Re: Netflix Runs on Amazon Infrastructure

said by talz13:

said by Linklist:

said by nickfie:

Interesting paper regarding Netflix migration to Amazon's cloud infrastructure:

»docs.google.com/viewer?a=v&pid=s···Zm&pli=1
And based on using Amazon's cloud based datacenters, users who are experiencing network issues should make sure they are using their ISPs DNS servers. Using other DNS servers can result in sub-optimal routing because the Amazon cloud may choose a datacenter not close to your location.
Are you saying they are using your DNS query to determine your geographical location? Not your public IP address?
Yes to both. But IP addr does not always reflect location accurately. Many Comcast IPs are assigned from pools. Mine has shown my location as being in PA and not NJ.
--
Take poll on how you will vote on Nov 2nd

vpoko
Premium
join:2003-07-03
Boston, MA

Streaming only

It looks like Netflix's website is advertising $7.99/mo for streaming only... I thought this was only being offered in Canada at this time.

tacoma
Bleeding Dodger Blue
Premium
join:2001-05-18
Rancho Cucamonga, CA

Re: Streaming only

said by vpoko:

It looks like Netflix's website is advertising $7.99/mo for streaming only... I thought this was only being offered in Canada at this time.
»Netflix Says Streaming Only Option May Hit U.S. This Year

vpoko
Premium
join:2003-07-03
Boston, MA

Re: Streaming only

said by tacoma:

said by vpoko:

It looks like Netflix's website is advertising $7.99/mo for streaming only... I thought this was only being offered in Canada at this time.
»Netflix Says Streaming Only Option May Hit U.S. This Year
If that's the case, then it may have happened already.
amungus
Premium
join:2004-11-26
America
Saw that last night too... it's just the "Starz Play" which is not all of their available streams (less than half maybe?).

battleop

join:2005-09-28
00000

20% of ALL traffic?

"more than 20 percent of downstream traffic during peak time"

Maybe 20 percent of all traffic passing through sandvine devices.
EZway

join:2008-10-25
Fort Collins, CO

Re: 20% of ALL traffic?

welll, sandvine's last results claims over 200 ISP in over 80 countries representing 100's of millions of broadband subscribers...likely a representative sample.
chronoss2009
Premium
join:2008-09-23
kudos:2

but but we must think of the children

all those pirates are using all the bandwidth and causing the fbi to stop looking for missing children and look after ip issues.....

dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
kudos:4

Silverlight

Just a way microsoft is putting more DRM on your system!
neufuse

join:2006-12-06
Indiana, PA

Re: Silverlight

*scratches head* seriously? silverlight is a client player, just like flash is, what is a streamed video that is protected with DRM going to do to your system? NOTHING
ElJay

join:2004-03-17
Silverlight is essentially a lightweight version of the .NET Framework that can run as a plugin in your web browser. I don't see how DRM is an issue when we're talking streaming content. It either works or it doesn't.
Kiwi
Premium
join:2003-05-26
USA/MidWest
kudos:1
Reviews:
·AT&T U-Verse
·Comcast

Netflix

It's great not having to plug in a CD, so far I have not found 1080P, but then have only watched a small number of movies to date, since the change. I'm beginning to sweat that Comcast will nail my arse, with FOUR people running Netflix off one ISP account.

There is a LOT of interest in streaming with people who understand it or at least witnessed it with adequate hardware and broadband:

No friggin ads Can't be stressed enough!
• Competition is healthy, though does not seem to improve other service options....Yet.
• Watch what you want, when you want, no brainer!
• Multiple devices-PS3/Xbox/WII/Roku/Linux box

James210

@verizon.net

Netflix and bandwidth caps

And how can Netflix be the future when Comcast places a monthly 250 Gb metered bandwidth cap?


MM

@shawcable.net

Good stuff

Long past are the days of content being physical, it is good to see some companies adapt and thrill well others based one fail models die(IE blockbuster).

HD streaming is the best way to enjoy content, going across town and renting stuff only to have to go and return it is a fail system that has no place in the modern era.
wayne8888

join:2005-10-16
Baltimore, MD

Re: Good stuff

When we got our internet ready LG (Infinia 60PK750) Plasma TV, we noticed that we could choose between streaming Netflix and Vudu. Netflix already offered a $7.95 per month streaming only option with the first month free (which we opted for). We have been streaming a lot in the last week (including some high def movies). It does not seem to make a major dent in my 250 gig/month Comcast cap. Next step (with trembling hands) is to see how big a dent streaming 1080P movies to the TV using VUDU HDX option. Pricey Vudu charges like $5.99 per movie for HDX movies (1080P) compared to $4.99 for regular HD and $3.99 (I believe) for standard def movies.

Com8

@comcast.net

Netflix Use 20%

Isn't this the company that lets ISPs spy on their customers internet habits/traffic?
LaraineMae

join:2010-10-24
usa

Netflix Streaming quality

I like the Netflix streaming a lot. However, I am in ASDL-land, so I have slower down/upstream rates. Everything I stream is very pixelated, resulting in poor viewing quality.
rick0204

join:2009-05-20
North Bergen, NJ

Streaming Only Now Available

The Netflix website now has an unlimited streaming only plan for $7.99. It is not the Starz Play only plan. It is apparently only available to new customers for now. The One DVD at a time plan was raised to $9.99 a month for new customers also.

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