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British Telecom Plans Free (At First) Music Service
Unlimited Downloads for an Additional Monthly Fee?
Leaked documents obtained by The Guardian suggest that British Telecom will be getting into the music business. According to the documents, the company is planning a new music download service that will be free for the first six to nine months in order to lure potential users away from P2P platforms -- after which time British Telecom plans to charge a monthly fee. Exactly what the pricing model and DRM situation will look like isn't clear yet, though given this is a phone company attempting content innovation while under pressure from music labels -- enthusiasm can likely be tempered accordingly. "We are very keen to launch a music service in the near future, but it will have to be with a model that customers will want and can work financially for BT," the company tells PC Pro.
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