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CenturyLink Prepares to Kill Qwest Brand
Riding the Light Into the Great Hereafter
With their planned acquisition of Qwest approved and official, CenturyLink is now going about the task of killing off the Qwest brand completely, according to the Denver Post. As we noted back in April, employee chatter had been all along that the Qwest brand would die off -- though there had been talk that the Qwest brand would be retained for some services. The CenturyLink brand is a blank slate in the mind of many consumers and the media, most of whom haven't even caught up to the fact that CenturyTel changed their name to CenturyLink after their acquisition of Embarq in 2009. The "Qwest is becoming Century Link" transition message is being sent to attendees of major ball parks, and most Qwest branding will be eliminated completely by early August.
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Bink
Villains... knock off all that evil
join:2006-05-14
Castle Rock, CO
kudos:4

Bink

Member

Sad

Sad. Who has heard of CenturyLink? Almost no one. Guess I’ll be dumping my Qwest service soon for that “cool new” company with great bandwidth called XFINITY…
firedrakes
join:2009-01-29
Arcadia, FL

1 edit

firedrakes

Member

Re: Sad

lol xfinity is comcast and they had acap at 250gb! bink..... centurylink does not.
rahvin112
join:2002-05-24
Sandy, UT

rahvin112

Member

Re: Sad

Yea and the centurylink price will only be twice what you paid for Qwest. The merger conditions did not require that they honor the price for life agreements so expect your price to go up. They are already advertising the new $55 (up to) 1.5MB DSL here. Expect higher rates to have much higher prices. The cap doesn't mean anything if you have to pay twice the amount.
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: Sad

do you know how contracts work? Must not really. If a company buys your services and you are under contract; the new company MUST by law honor that contract of yours and every other customer that has that contract. They can NOT just do away with it for customers that already have it. But they can choose to NOT to offer it to NEW customers and that is their right. But the fact is the Gov't does not really have the right to tell a business what they must and can not sell their products for. That has been seen before and it will always bite the gov't in the ass. People are able to make choices own their own and its time to let big brother go and fight wars and let the people worry about their own choices and make them start reading what they agree to BEFORE they sign.

But like i said. CentLink will be required to honor your contract as stated in any contract law.
rahvin112
join:2002-05-24
Sandy, UT

rahvin112

Member

Re: Sad

Apparently your a contract expert, and in particular know exactly what the language is in the Qwest price of life contracts or you otherwise wouldn't have taken such a hostile tone. In fact you must be well aware of the change of ownership clauses, the recourses in the event of breech and under what terms Qwest allowed to terminate the price for life "guarantee".

So being the large expert you are why don't you explain each in detail with a citation to the terms of the contract. You can use the order listed above starting with the specific terms of the Qwest contract that everyone with service agreed to that deal with material changes of ownership of Qwest. Then you can deal with the recourse in the event of breech and under what terms Qwest is allowed to terminate the contract.

Personally I don't have high expectations that you actually know anything about the contract for which you claim to know so well much like your pointless anti-government rant you felt compelled to add for no apparent reason.
fiberguy
My views are my own.
Premium Member
join:2005-05-20
kudos:3

fiberguy

Premium Member

Re: Sad

The clause won't stand up in court.
fiberguy

fiberguy to firedrakes

Premium Member

to firedrakes
said by firedrakes:

lol xfinity is comcast and they had acap at 250gb! bink..... centurylink does not.

.. NOT that you know of, at this time, nor do you know if they intend on implementing one. Qwest HAS terminated abusers in the past. CL isn't going to also kill off all that is Qwest. It's quite common for a company to retain or merge in some of the policies of the company they purchased.

Also, as for Comcast's Xfinity internet - so what...? The majority of people that use the service don't know about the 250gb cap, don't CARE about the cap, nor ever come close to hitting that soft cap. So why is it necessary to bring it up? Around her it's well known that Comcast has a cap. So what are you gaining by being captain obvious?
stunod2002
join:2003-11-07
Carol Stream, IL

stunod2002 to Bink

Member

to Bink
That's one of the stupidest things I've heard on here! Go right ahead and drop them for no good reason other than they changed their name..
--
Stunod

warwick
join:2009-06-05
Hollywood, FL

warwick

Member

Re: Sad

said by stunod2002:

That's one of the stupidest things I've heard on here! Go right ahead and drop them for no good reason other than they changed their name..

Proof that the modern consumer is as smart a a pile of rocks. Intellectually vapid....

More concerned about the name/brand as opposed to what it can actually do for them.

They should name it MTVLink or Facebook Link, no problems then.
stunod2002
join:2003-11-07
Carol Stream, IL

stunod2002

Member

Re: Sad

said by warwick:

said by stunod2002:

That's one of the stupidest things I've heard on here! Go right ahead and drop them for no good reason other than they changed their name..

Proof that the modern consumer is as smart a a pile of rocks. Intellectually vapid....

More concerned about the name/brand as opposed to what it can actually do for them.

They should name it MTVLink or Facebook Link, no problems then.

Exactly....

NormanS
I gave her time to steal my mind away
MVM
join:2001-02-14
San Jose, CA
kudos:12

NormanS to Bink

MVM

to Bink
"Xfinity" is a company in the same sense that "FiOS" and "U-verse" are companies. "FiOS", "U-verse", and "Xfiinity" are the names of service packages offered by, Verizon, AT&T, and Comcast, respectively.
--
Norman
~Oh Lord, why have you come
~To Konnyu, with the Lion and the Drum
PX Eliezer70
Premium Member
join:2008-08-09
Hutt River
kudos:13

PX Eliezer70

Premium Member

Horrible name.

I knew the old Century Telephone Company. It was a respected name and it "sounded" good. Especially as we are now in the first years of a new century, it would have been appropriate as a name to stay with.

"CenturyLink" is awful.

It has none of the prestige of a classic name, and none of the snap of a modern name.

It would have been smarter to take on the Qwest name, just as SBC took on the AT&T name when SBC bought AT&T.
openbox9
Premium Member
join:2004-01-26
Springfield, VA
kudos:2

openbox9

Premium Member

Re: Horrible name.

Since Qwest survived long enough and shopped itself around for quite some time, I doubt that Century-whatever, wanted perpetuate the Qwest legacy any longer than necessary.

skuv
@rr.com

skuv to PX Eliezer70

Anon

to PX Eliezer70
Why would they use the name Century TELEPHONE Company in the 21st century?

That would not be an appropriate name at all to stay with, since that is not the only thing they do anymore.

I guess AT&T should expand their name back out.
PX Eliezer70
Premium Member
join:2008-08-09
Hutt River
kudos:13

PX Eliezer70

Premium Member

Re: Horrible name.

said by skuv :

Why would they use the name Century TELEPHONE Company in the 21st century?

That would not be an appropriate name at all to stay with, since that is not the only thing they do anymore.

Century Communications, if you like.

But "CenturyLink" is just awful.

BTW, there is nothing wrong with the word phone or even telephone.

said by skuv :

I guess AT&T should expand their name back out.

They kept the "Telegraph" as part of their name for decades after it was no longer relevant.

But short-form or long-form, the AT&T name has lasted well over 100 years.

CenturyLink's name probably won't even make 100 months.
fiberguy
My views are my own.
Premium Member
join:2005-05-20
kudos:3

fiberguy

Premium Member

Re: Horrible name.

What major "telephone" provider has the name "phone" or "telephone" in their name? .. (waiting...)

Second, anyone that thinks the name matters, or spends a lot of time, money, or effort on the name is very happy in their own profession because many people don't care.

Also, "communications"... if you're going to get technical about a name, people think of their "link" or "connection" ... You hear people say "I need to link up to.. " or "My internet CONNECTION"... but you don't really hear anyone say... "My internet communication line is down" or "... is working"..

But, have fun with the name. They could out right change the name from CenturyLink to Acme Communications Company, or AC&C, if they wanted to, and in time people would associate the name with the "provider".. a name can be marketed.

There really is no major value in the name "century___" period. However, one thing that does stand true is that in the eyes of many people, Qwest is associated with bad service and scandal. Either way, again, doesn't matter because in their case, it's still the local provider in the areas they server and people realize it's the same company.
PX Eliezer70
Premium Member
join:2008-08-09
Hutt River
kudos:13

PX Eliezer70

Premium Member

Re: Horrible name.

said by fiberguy:

What major "telephone" provider has the name "phone" or "telephone" in their name? .. (waiting...)

Oh, my.

Here are some in Pennsylvania alone:

Hickory Telephone
»www.hky.com/

Ironton Telephone
»www.ironton.com/

North Penn Telephone
»www.northpenntelephone.com/

and last but not least:
Yukon-Waltz Telephone Company
»www.yukonwaltz.com/

-------------------------------------

You may say that CenturyLink is bigger than those companies, but that does not make the CenturyLink company (or that silly name) any better.

Companies that try to HIDE what they are, look as foolish as older women trying to wear miniskirts, or older men wearing speedos.
fiberguy
My views are my own.
Premium Member
join:2005-05-20
kudos:3

fiberguy

Premium Member

Re: Horrible name.

Well thank you! ..and I want to point out that you have clearly read where I said "what MAJOR telephone provider..."

I'm sure that Hickory, Ironton, and North Penn are all MAJOR phone carriers.

But, moving on, nothing to see here.

kpfx
join:2005-10-28
San Antonio, TX
·Time Warner Cable

kpfx to PX Eliezer70

Member

to PX Eliezer70
Totally agree... Century Link just sounds old and out-of-date by the time you finish saying their name. Don't know why anybody in marketing thought that was a good choice.

First thing that jumps into my mind with Century Link is last century. That's not necessarily a bad thing if you're talking about legacy stuff like banks, blue chip stock companies, or a well established old-school phone service (think AT&T brand) but tacking "link" on just makes it sound shoe-horned together.

From a marketing perspective I though the name Embarq was at least a notch or two above Century Link.
QLR
join:2009-06-23
Tallahassee, FL
·Xfinity

QLR

Member

Re: Horrible name.

I miss the Embarq, the same way folks miss BellSouth in other areas... and the quality of services have declined from what my neighbors told me. I left last year when I found out that 3.0M DSL was the best they could do for me... I check them out every so often and to my dismay, I only qualify for 1.5M... yuck. I guess I will be a Comcast user for a while longer. Heck, CLink is raising their prices to be like Comcast LOL
demir
Premium Member
join:2010-07-15
usa

demir

Premium Member

finally

goodbye Qworst, good riddance

Simba7
I Void Warranties
join:2003-03-24
Billings, MT

Simba7

Member

Re: finally

said by demir:

goodbye Qworst, good riddance

You think Qwest is bad? Try CenturyTel (aka. CenturyLink). I have heard several complaints about how long it takes to port a number over to CT and how ridiculously high their prices are. I hope they fix that immediately.

I'm sure someone at a specific company here knows what I'm talking about.
demir
Premium Member
join:2010-07-15
usa

demir

Premium Member

Re: finally

I think they are really awful. But what's worse is the corporate shilling of this thread.

dvd536
as Mr. Pink as they come
Premium Member
join:2001-04-27
Phoenix, AZ
kudos:4

dvd536 to demir

Premium Member

to demir
said by demir:

goodbye Qworst, good riddance

Qworst, US worst, now to be centurystink.
same old crap company with crap service no matter who owns them!
--
The early bird gets the worm but the second mouse gets the cheese
Kearnstd
Space Elf
Premium Member
join:2002-01-22
Mullica Hill, NJ
kudos:2

Kearnstd

Premium Member

Name change is not official to customers..

look at Connecticut and you will find people still calling the phone company SNET.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
jdbob
Premium Member
join:2009-07-04
John Day, OR

jdbob

Premium Member

Which century?

Centurylink is still in the 20th century here, doesn't matter what they call themselves.

klipko
join:2006-06-28
Portland, OR

klipko

Member

CenturyLink Field

Time for Qwest Field to change their business cards?

»www.qwestfield.com/

kelp
@comcast.net

kelp

Anon

Re: CenturyLink Field

Welcome to "the Clink"!

aka CenturyLink Field
pooker314
join:2005-04-12
Brush Prairie, WA

pooker314

Member

Re: CenturyLink Field

If I hadn't just finished my glass of wine, my keyboard would be soaked. Well done. Unfortunately, based on the Clink forums, its seems like that's where current Qwest customer will feel like they reside once Clink's congested network problems hit (not that Qwest is much better).
obsessednet
join:2011-01-20
Le Sueur, MN

obsessednet

Member

internet

Maybe centurylink will be nicer and get me some high speed internet

Hazy Arc
join:2006-04-10
Greenwood, SC

Hazy Arc

Member

*Insert Lipstick on a Pig Comment Here*

It doesn't matter what you name the company, the fact of the matter is, many of CenturyLink's customers throughout the United States are quite frustrated with Centurylink's bandwidth exhaust issues and lack of aging copper/bandwidth upgrades. A quick glance into the forum (»CenturyLink) shows the darker side of this "new" company.
qworster
join:2001-11-25
Bryn Mawr, PA

qworster

Member

What shall I do?

With no Qwest, how can I be Qworster any more?

•••

josephf
join:2009-04-26

josephf

Member

Qwest Brand History

Big deal. The Qwest brand hasn't much history itself. Prior to Qwest's own acquision of U.S. West, some 10 odd years ago, the longtime name of the Baby Bell was U.S. West - ever since its spinoff from AT&T (Ma Bell) in 1984. Prior to that Qwest was an up and coming long distance carrier primarily servicing corporate and wholesale accounts. And actually for a long while prior to the acquisition, U.S. West was the corporate umbrella, with services being provided under the original BOC's regional names.

Ogg
@70.40.136.x

Ogg

Anon

Re: Qwest Brand History

I worked at US West (or USWEST as the style guide dictated) before and during the Q merger. Each region still was running legacy systems for Order Entry Billing, etc. for areas formerly served by Mountain Bell, Pacific Northwest Bell and Northwestern Bell. Nothing seemed to be integrated. Instead pre-1984 systems were in use, and may still be to this day for all I know.

Anon2556
@comcast.net

Anon2556

Anon

Hmmm

Cool beans! So does that mean they'll kill off the DSL business and start going the Verizon FIOS way as a means to a "New Beginning" or are they just going to keep going with a dead platform that's doing nothing for 13 of the Western States under Qwests idle hand.

Radardan
join:2003-08-15
Scottsdale, AZ
kudos:1

Radardan

Member

Qwest gave away the store before the April 1 turnover

Anyone else get on the gravy train Qwest offered before the CentryLink deal closed in order to pump up sales?

Think about it. There were deals that weren't previously there.
--
Dan Farrell Davis
tmc8080
join:2004-04-24
Brooklyn, NY

tmc8080

Member

milk dsl = death to the company

get with the fiber or die as a company, no matter what it's called.
viperlmw
Premium Member
join:2005-01-25

viperlmw

Premium Member

So is CenturyLink now an RBOC or still an Independant?

That's my question. Because when it comes to pricing, service levels and repair commitments, independent telcos tend to have higher prices, lower service levels because they aren't regulated as heavily as the RBOC's (now just Verizon and at&t), also because they tend to have power and ownership concentrated at the top and these owners feel they can (or should be able to) do whatever they want.
VinDSL
join:2006-06-05
Payson, AZ

VinDSL

Member

Clink???

WoW! Dumb move!

Haters will have a field-day with this!

Qworst will morph into Clink.

Bwahahahaha! Like...

"Everything was working fine, then Clink. Nothing!"

"I told 'em to Clink Off!"

Onceatime
@qwest.net

Onceatime

Anon

Bigger is 'worser' everytime.

Qwest/Centel/CenturyLink/Embarq...who cares! The bigger they get the worse(r) they get. Now Century Link will acquire Savvis Inc. and they are going to eliminate the Qwest name so will they eliminate Savvis name? Are any of us really foolish enough to think a name change improves service? The names are changed to protect the guilty and pretend the quality.....and the mergers are staged to provide unemployment opportunities to the thousands of working people who were trying to provide service. Attitudes will sink, call wait times will extend, prices will climb. Phones are the cash they are trying to cull because the newer technology is cheaper but costs more....I think...


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