Clear Pulls Plug On Trendy 'Rover' Prepaid Brand
Company 'No Longer Selling Rover Plans and Services'
by Karl Bode 06:33PM Tuesday May 03 2011 Tipped by paule123
Back in August of last year
, wireless broadband operator Clearwire unveiled a new prepaid mobile broadband service they dubbed "Rover." Rover was Clearwire's attempt at an ultra-sexy mobile broadband service (is there such a thing?) aimed primarily at a younger audience, offering users $5 daily, $20 weekly, and $50 monthly prepaid service without a contract -- using a $100 4G USB modem "Stick
," or their $150 mobile 4G hotspot "Puck
The devices actually earned fairly high marks
in gear reviews, assuming you made it past some of the eighth-grade level not-so-subtle sexual marketing innuendo
The sexy good times didn't last long however, as paule123
writes in to note that Clear is no longer taking Rover orders less than a year after the brand's debut. "We're sorry to say we're no longer selling Rover plans and services," says the website. "But here's the good news - you can get super fast 4G take-it-with-you internet from CLEAR."
The pulled plug comes as Clearwire is experiencing some existential turbulence, recently seeing a significant number of high level executives abandon ship
as the company shifts its focus from retail to wholesale.