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Analyst: SMS Cash Cow Far From Dead
Will be Hugely Profitable to 2015 and Beyond
by Karl Bode 08:15AM Wednesday Jun 15 2011
The other day we noted once again that as voice and SMS become just data, voice minute and SMS revenues are threatened and carriers are pre-emptively responding by constricting the pipe and jacking up data costs. But while SMS may eventually be relegated to the technology trash bin, it's not going to be happening any time soon. Kevin Fitchard at Connected Planet directs our attention to new analysis by Portio Research on the eventual decline of SMS. According to Portio, carriers will make more money off of SMS in the next five years ($726 billion) than they have in the previous 15 years ($585 billion) since SMS arrived. By the end of 2015, worldwide SMS revenue is projected to be a whopping $334.7 billion. After 2015, the firm says "the future of SMS becomes less certain" as push IM and mobile e-mail come to dominate mobile messaging.

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M A R S
Premium
join:2001-06-15
Long Island
kudos:1

Google Voice

I pay nothing extra for texting..
firedrakes

join:2009-01-29
Arcadia, FL

Re: Google Voice

i dont text. simple as that
Expand your moderator at work

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

1 recommendation

SMS is simple, that's why it's here to stay.

SMS is like POTS.

It's simple, easy to use and is a universal standard that comes preinstalled on every phone, from the smartest iPhone or Android to the dumbest free phone available.

You don't have to add or authorize contacts, or even get someone's permission to send them a message. All you need is their wireless number.

No IM standard can ever compete with that unless everyone gets together and makes it standard and preinstalled on every phone.

Rob
In Deo speramus.
Premium
join:2001-08-25
Kendall, FL
kudos:2
Reviews:
·Comcast

Re: SMS is simple, that's why it's here to stay.

said by fifty nine:

You don't have to add or authorize contacts, or even get someone's permission to send them a message. All you need is their wireless number.

Which puts SMS at a huge disadvantage. Carriers, at least last time I checked, make it nearly impossible to block text messages from certain people (unless you pay an additional monthly fee).

In China and Europe, SMS Spam is a huge problem. Not so much here - yet.
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fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

Re: SMS is simple, that's why it's here to stay.

It is a problem here, but you can just delete texts. It's why I don't have SMS enabled on my wireless account.
matrix3D

join:2006-09-27
Middletown, CT

Re: SMS is simple, that's why it's here to stay.

It's a problem because a lot of carriers here will give you the run around saying they "don't have the ability to block text messages" (which is utter bullshit) so you end up paying for any spam txt messages that come through. Just because you can delete them doesn't solve the problem at all... after all, you can still "just delete" spam email as well.

n2jtx

join:2001-01-13
Glen Head, NY
said by Rob:

Which puts SMS at a huge disadvantage. Carriers, at least last time I checked, make it nearly impossible to block text messages from certain people (unless you pay an additional monthly fee).

T-Mobile offers free blocking and I have it enabled as I got tired of getting dinged $.20 for each and every unwanted message. I now use TextFree.us on my iPad 2 and iPod 4. BTW, I am not sure about the other carriers but T-Mobile had been sued and that may be why blocking is free for them.
--
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Rob
In Deo speramus.
Premium
join:2001-08-25
Kendall, FL
kudos:2
Reviews:
·Comcast

Re: SMS is simple, that's why it's here to stay.

said by n2jtx:

said by Rob:

Which puts SMS at a huge disadvantage. Carriers, at least last time I checked, make it nearly impossible to block text messages from certain people (unless you pay an additional monthly fee).

T-Mobile offers free blocking and I have it enabled as I got tired of getting dinged $.20 for each and every unwanted message. I now use TextFree.us on my iPad 2 and iPod 4. BTW, I am not sure about the other carriers but T-Mobile had been sued and that may be why blocking is free for them.

Are you able to block individual numbers and not text messaging altogether? That's what I was referring to.
--
CheckSite.us | YourIP.us | Reverseip.us

FFH
Premium
join:2002-03-03
Tavistock NJ
kudos:5
said by fifty nine:

SMS is like POTS.

It's simple, easy to use and is a universal standard that comes preinstalled on every phone, from the smartest iPhone or Android to the dumbest free phone available.

You don't have to add or authorize contacts, or even get someone's permission to send them a message. All you need is their wireless number.

No IM standard can ever compete with that unless everyone gets together and makes it standard and preinstalled on every phone.

You are right. Sending to a non-regular contact based just on their cellphone # is still the biggest selling point of SMS.
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David
I start new work on
Premium,VIP
join:2002-05-30
Granite City, IL
kudos:101

I agree
+3

Just like everyone thinks here that POTS is going to up and disappear tomorrow. As long as AmerenIP works on the power lines over here, many will be keeping their POTS lines after the last instance.

firephoto
We the people
Premium
join:2003-03-18
Brewster, WA
said by fifty nine:

No IM standard can ever compete with that unless everyone gets together and makes it standard and preinstalled on every phone.

Your reply had the answer. Every phone has a unique number. IM system just has to use that number as a unique ID and communicate with that over their protocol. Problem solved but carriers can still block it like they block any other thing that they can charge extra for (tethering).
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rmdir

join:2003-03-13
Chicago, IL

Re: SMS is simple, that's why it's here to stay.

I switched to Verizon this month, and didn't get a text package. I had to get a text block put on the phone after Verizon(!) sent me a couple of texts confirming my opting in the paperless billing system. I had to get them to remove the charges, they should have known better. I use Google Voice for sending all my texts. There's really no need for VZW's overpriced service.
Tobester

join:2000-11-14
San Francisco, CA

Re: SMS is simple, that's why it's here to stay.

I also had Verizon Wireless completely block text messaging, when I started getting spam.
Google Voice SMS works just fine for texting family members.

88615298
Premium
join:2004-07-28
West Tenness
said by rmdir:

I use Google Voice for sending all my texts. There's really no need for VZW's overpriced service.

Yeah except when your friends on verizon get your non-Verizon text since you use Google voice and THEY get dinged. How nice.
chgo_man99

join:2010-01-01
San Jose, CA

It's easy to block txt messages

It has to come from email domain though. It's simple as adding. Mail rule on special carriers website . At
Least att has it. You just cant block individual SMS coming from actuall cell phone numbers.