Also Announces New Plans For Facebook, But Not in U.S.
While Netflix's recent round of rate hikes up to 60% upset many customers
, the company doesn't think most subscribers will cancel
. "Some subscribers will cancel Netflix or downgrade their Netflix plans," the company said in a note to investors. "We expect most to stay with us because each of our $7.99 plans is an incredible value. We hate making our subscribers upset with us, but we feel like we provide a fantastic service and we're working hard to further improve the quality and range of our streaming content in (the fourth quarter) and beyond." As we've previously noted, Netflix is raising rates in part due to Hollywood, who fearing the company's growing distribution influence is preparing to jack up licensing rates substantially
. After announcing their earnings, Netflix also announced that they'd be bringing video integration to Facebook -- just not in the United States where Netflix says they're concerned about legal uncertainty surrounding video sharing