Fox has decided to delay the availability of shows online eight days after they air -- unless a customer can prove that they have a cable TV subscription. According to the company, starting August 15 users will have to log into an authentication system designed to prove they're a cable customer if they try to access programs like "House" using Hulu, Fox.com, or other Internet streaming services. Following the new ISP-specific service model (like HBO Go) only users whose ISP have struck a deal with Fox will be able to accomplish this. So far, the list of Fox partner ISPs sits at one: Dish Network. "We're concerned that cord-cutting is going to be a problem," Mike Hopkins, Fox's president of affiliate sales tells the Wall Street Journal. "The more you enable it by putting content out there for free without any tether to a pay-TV subscription, the bigger that danger becomes." Hopkins acknowledges the move may make consumers "unhappy," but tries to tell the Journal that "if this works," users will somehow see more content online.