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Cellular South Becomes C Spire Wireless
Promises Tailored Consumer-Focused Approach
by Karl Bode 08:36AM Friday Sep 23 2011
Fresh off of their lawsuit to stop the AT&T T-Mobile merger, Cellular South last night announced that the company is changing its name to C Spire Wireless. According to the company's press release the company will re-launch starting next Monday "as the nation's first and only wireless provider to introduce personalized wireless services" offering users "truly personal experiences based on their individual desires and needs." How C Spire hopes to do this remains a little vague, but the company's fact sheet (pdf) outlines how they hope to use a new customer rewards program and social networking tools to listen more closely to consumer interests. The company's new website is counting down to launch.

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inferno4

join:2008-07-06

1 recommendation

LOL... worst name ever???

I have Cellular South's service... this new name is the worst name for a company I have ever seen...
iansltx

join:2007-02-19
Austin, TX
kudos:2

Re: LOL... worst name ever???

I agree. CellSouth > CSpire.
wolffer
Premium
join:2002-01-31
MS
I have it as well. I read (Somewhere on the net) that the rates are fixing to go up for the unlimited plans. I am satisfied with their voice, not so much with their data. It is slow. Also, their selection of phones really sucks.

We agree that the name is the worst. My God, what were they thinking? Think about all that money they are going to spend re-doing their stores. Pretty lame.

Karride
Slower Traffic Keep Right
Premium
join:2000-04-17
Germantown, TN
I just switched to Cell Soutb...horrible new name.

I think they just beat the SyFy channel for dumb name changes.
Big Dawg 23

join:2002-03-27
Northfield, MN

Re: LOL... worst name ever???

I would agree. The SyFy change is the dumbest thing I had seen in awhile.

buddahbless

join:2005-03-21
Premium
Reviews:
·T-Mobile US
·AT&T DSL Service

Don't care what they name it...

Im only interested if there willing to make an offer to purchase Tmobile move away from being a regional carrier and go GSM and/or combine with some other company ( google, vodafone etc.) to bid for TMobile to keep it out of ATT hands. Soon enough they will drop the C, "Spire Wireless" sounds better.
ISurfTooMuch

join:2007-04-23
Tuscaloosa, AL

My guess

My guess is they changed the name because they're about to start offering service nationwide via an MVNO, probably on Sprint's network. If they do that, "South" wouldn't make much sense anymore.

But C Spire? Dear God, what were they thinking? I'm betting this was concocted by a senior exec, and no one else at the company has the balls to tell him it sucks.
sparc

join:2006-05-06

qwikster was already taken

and i thought that the new netflix name for it's dvd service was bad....

congrats cellular south on choosing a worse name