Back in April T-Mobile announced they were launching a free VoIP communications tool for Facbook under the Bobsled brand
. Oddly though, the service was up for less than a week before it was pulled offline. A statement posted to Bobsled's Facebook profile stated the group was "voluntarily and temporarily suspending service" to "ensure that the Bobsled experience is clearly differentiated and is not mistaken for a Facebook created property."
In other words, the company violated Facebook's policies, and the app looked too much like it was a Facebook product. A few weeks later found the voice service relaunched, and it has been relatively successful albeit restricted to traditional computers. T-Mobile has now announced
they're bringing the Bobsled service to both Android and iOS devices.
-powered service allows users to make free calls to both other PCs as well as from any device to any phone number in the U.S., Canada and Puerto Rico -- by simply clicking on a Facebook friend's profile. Calls to
those countries are free, so it's a simple way for family and travelers abroad to call you without paying a dime.
As with T-Mobile's new unlimited $30 data/SMS offer
, this is the kind of disruption that companies like AT&T and Verizon have been hesitant to embrace out of fear of cannibalizing traditional voice revenues. It's also precisely the sort of thing AT&T will eliminate should their planned $39 billion acquisition of T-Mobile go through.