dslreports logo
 story category
Sandvine: Netflix Accounts For 32% of Peak Traffic
And Other Tidbits, Including Mean Usage is Actually Down

According to a new study by Sandvine, Netflix traffic comprises 32% of all Internet traffic during peak hours. The intelligent network manufacturer's 10th Global Internet Phenomena Report offers some interesting insight courtesy of data collected on ISP networks, noting among other things that mean usage on fixed networks is actually down, video usage on all networks is generally up, and we're clearly entering the "post PC" era where the majority of devices connecting to the Internet aren't traditional computers.

Among the findings:

• Netflix traffic footprint is simply massive: "Real-Time Entertainment applications" account for 60% of peak downstream traffic, up from 50% in 2010. Netflix's 32% share of overall Internet traffic is a 10% bump from the Spring.

• The "post PC era" isn't just Jobspeak: The majority (55%) of that real-time entertainment traffic is coming from things other than PCs -- namely game consoles, set top boxes, smart TVs, smartphones, or tablets. 45% of that traffic is courtesy of laptops and desktops.

• Phone video, SMS/Voice mobile alternatives taking off: Video on mobile networks is now 32.6% of peak downstream traffic in the U.S., while 41.8% in Asia Pac. Marketplace traffic accounts for 9.4% of peak downstream usage in APAC and 5.8% in North America, led in both cases by Apple and Google. Applications like Skype and WhatsApp Messenger, that replace the traditional revenue sources of voice and texting, are being installed by growing numbers of subscribers.

• The supposed landline network Exaflood isn't that much of a flood: In North America on fixed networks, mean usage remained generally flat at the high end (22.7 GB from 23.0 GB reported in May) and median usage dropped to 5.8 GB from 7.0 GB. This shows that while subscribers aren’t using more traffic overall the usage gap between heavy and light users is broadening and that more data is being used during the small peak period window.
view:
topics flat nest 
FactChecker
Premium Member
join:2008-06-03

FactChecker

Premium Member

Costs and Statistics

I believe most wireline networks report that they need to double in capacity to handle peak traffic every 18-24 months. Wireless networks are growing even faster.

wings10
I Am Legend
Premium Member
join:2004-06-09
South Elgin, IL

wings10

Premium Member

Re: Costs and Statistics

I agree. We watch less and less Cable/Satellite and more Netflix, Crackle etc on our TV.

fifty nine
join:2002-09-25
Sussex, NJ

fifty nine

Member

Re: Costs and Statistics

But tell customers they need to pay more for upgrades, and they'll start to scream.

ArrayList
DevOps
Premium Member
join:2005-03-19
Mullica Hill, NJ

ArrayList

Premium Member

Re: Costs and Statistics

it's either they introduce the real price of internet service or they need to deal with inadequate infrastructure. It really is that simple.

KrK
Heavy Artillery For The Little Guy
Premium Member
join:2000-01-17
Tulsa, OK

KrK

Premium Member

Re: Costs and Statistics

They don't want to lower our bills that much by moving to real pricing of internet service.
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned) to fifty nine

Member

to fifty nine
said by fifty nine:

But tell customers they need to pay more for upgrades, and they'll start to scream.

Please. wh should they upgrade they are capping connections. If you want me to pay for upgrades to handle more traffic I better get the benefit of being able to actually recieve more traffic.
sonicmerlin
join:2009-05-24
Cleveland, OH

sonicmerlin to fifty nine

Member

to fifty nine
said by fifty nine:

But tell customers they need to pay more for upgrades, and they'll start to scream.

Pay more to who? AT&T snagged $20 billion in profit the last year. They're getting a giant upgrade in USF funding now.
MaynardKrebs
We did it. We heaved Steve. Yipee.
Premium Member
join:2009-06-17

MaynardKrebs

Premium Member

So who's really benefitting?

According to a new study by Sandvine, Netflix traffic comprises 32% of all Internet traffic during peak hours.

Seems to me that since the lion's share of Netflix revenues goes to paying Hollywood for the rights, it is Hollywood that is benefitting the most.

So I say to the Hollywood movie complex, in the immortal words of Ed Whitacre - pay up Sony, pay up Universal, pay up Fox.

"How do you think they're going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it. So there's going to have to be some mechanism for these people who use these pipes to pay for the portion they're using. Why should they be allowed to use my pipes?"
-- AT&T CEO Edward Whitacre 11/07/05

jmn1207
Premium Member
join:2000-07-19
Sterling, VA

jmn1207

Premium Member

Re: So who's really benefitting?

I'm not sure how effective that would be, since the content providers would be more than happy to have the ISPs block their content from going across the internet.

wings10
I Am Legend
Premium Member
join:2004-06-09
South Elgin, IL

wings10 to MaynardKrebs

Premium Member

to MaynardKrebs
said by MaynardKrebs:

"How do you think they're going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it. So there's going to have to be some mechanism for these people who use these pipes to pay for the portion they're using. Why should they be allowed to use my pipes?"
-- AT&T CEO Edward Whitacre 11/07/05

Netflix and others already pays for the "pipe". The Customer already pays for the "pipe". Now AT&T wants to double dip?
MaynardKrebs
We did it. We heaved Steve. Yipee.
Premium Member
join:2009-06-17

MaynardKrebs

Premium Member

Re: So who's really benefitting?

said by wings10:

said by MaynardKrebs:

"How do you think they're going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it. So there's going to have to be some mechanism for these people who use these pipes to pay for the portion they're using. Why should they be allowed to use my pipes?"
-- AT&T CEO Edward Whitacre 11/07/05

Netflix and others already pays for the "pipe". The Customer already pays for the "pipe". Now AT&T wants to double dip?

Read the date on the quote.
Though I'm sure that they'd still want to do that.

wings10
I Am Legend
Premium Member
join:2004-06-09
South Elgin, IL

wings10

Premium Member

Re: So who's really benefitting?

said by MaynardKrebs:

said by wings10:

said by MaynardKrebs:

"How do you think they're going to get to customers? Through a broadband pipe. Cable companies have them. We have them. Now what they would like to do is use my pipes free, but I ain't going to let them do that because we have spent this capital and we have to have a return on it. So there's going to have to be some mechanism for these people who use these pipes to pay for the portion they're using. Why should they be allowed to use my pipes?"
-- AT&T CEO Edward Whitacre 11/07/05

Netflix and others already pays for the "pipe". The Customer already pays for the "pipe". Now AT&T wants to double dip?

Read the date on the quote.
Though I'm sure that they'd still want to do that.

Oh yes Comcast as already said they want a piece of Netflix since they use their "Pipe".
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned)

Member

Statitistics are funny

Netflix traffic comprises 32% of all Internet traffic during peak hours

That does NOT mean Netflix is using 32% of available bandwith as the FUDsters and Astroturfers would like you to believe.

AnonPerson
join:2000-08-26
Lexington, KY

AnonPerson

Member

Re: Statitistics are funny

ya that should simply mean that of all the internet traffic occurring at that given moment, 32% of it is Netflix related.

dvd536
as Mr. Pink as they come
Premium Member
join:2001-04-27
Phoenix, AZ

dvd536

Premium Member

Number Down

I bet that number is down since netflix shot themselves in the foot.
xenophon
join:2007-09-17

1 edit

xenophon

Member

Re: Number Down

Especially since there's not much added lately. I haven't watched anything for a couple weeks, so am likely to get rid of Netflix.

I used to look at this list, which shows new Netflix additions rated by Rotten Tomatoes. It used to be updated with a dozen titles a week or more. In the past couple months, it hasn't budged at all, meaning Netflix is not putting out content that is Rotten Tomatoes worthy...

»instantwatcher.com/genre ··· itle+asc
gsm
join:2009-03-10
144-0052

gsm

Member

Re: Number Down

same here once my current membership expires I am going to turn off mine as well. Once I see that more content has been added I will start back up again
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned)

Member

Re: Number Down

said by gsm:

same here once my current membership expires I am going to turn off mine as well. Once I see that more content has been added I will start back up again

With people like you quitting where exactly is Netflix supposed to get the funds to do that? Especially now since idiots basically forced Netflix to keep the DVD part that they wanted to seperate in a seperate company.
88615298

88615298 (banned) to dvd536

Member

to dvd536
said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

thedragonmas
Premium Member
join:2007-12-28
Albany, GA
Netgear R6300 v2
ARRIS SB6180

thedragonmas

Premium Member

Re: Number Down

said by 88615298:

said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

as has been pointed out countless times before, i paid $2 for streaming, not 7 dvd's a month. you have it reversed.

what do you expect to happen when you get rid of a bundle discount, if a cable co' eliminated all discounts for combing phone/video/internet, how many customers do you think they would lose entirely or to downgrades...
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned)

Member

Re: Number Down

said by thedragonmas:

as has been pointed out countless times before, i paid $2 for streaming, not 7 dvd's a month. you have it reversed.

Funny I was paying $8 for streaming and before the change was offered 1 DVD at a time for $2. Also Netflix can't make money and offer more content on streaming for $2 a month. That should be obvious. So either way it wasn't a mistake.

dvd536
as Mr. Pink as they come
Premium Member
join:2001-04-27
Phoenix, AZ

dvd536 to 88615298

Premium Member

to 88615298
said by 88615298:

said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

Have you looked at netflix stock lately?

thedragonmas
Premium Member
join:2007-12-28
Albany, GA
Netgear R6300 v2
ARRIS SB6180

thedragonmas

Premium Member

Re: Number Down

said by dvd536:

said by 88615298:

said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

Have you looked at netflix stock lately?

you mean this stock?


$300 down to $75 in 6 months



i guess it was the other invisible foot they shot?
xenophon
join:2007-09-17

xenophon

Member

Re: Number Down

Many analysts point out that NF stock has been overvalued for a long time and that it's just now coming down to grounded reality. No matter what NF did, it would have eventually come down.

Even so, they made some bad decisions (splitting the disc/streaming plans) and they are strangled by content owners. Even the small and foreign studios are no longer providing much new content to NF streaming.

The studios have won. This is odd that the studios didn't embrace NF streaming because now it will encourage pirating. And ripping a DVD/BR is easy, storing a NF stream is not.

I'm getting ready to cancel NF streaming and stick to discs. I've already canceled NF disc for Blockbuster... BB has a chance to make a comeback by integrating disc by mail, instore swapout along with games but they really should integrate mail returns/swapouts into the Express boxes as well since there are less stores. They should rollout Express boxes to most every neighborhood market/7-11/QuickTrip. If BB could acquire Hulu, they could be back in the game as the leader.
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned) to dvd536

Member

to dvd536
said by dvd536:

said by 88615298:

said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

Have you looked at netflix stock lately?

Doesn't matter. Just because any moron can buy a stock and any moron can panic over nothing because they are in fact a moron that can't see the "big picture" doesn't mean Netflix made a mistake.

Bill Neilson
Premium Member
join:2009-07-08
Alexandria, VA

Bill Neilson to 88615298

Premium Member

to 88615298
said by 88615298:

said by dvd536:

I bet that number is down since netflix shot themselves in the foot.

Actually it's not. They didnt shoot themselves in the foot. People just want everything for free or nearly free. Sorry 7 DVDs a month for $2 is just not a money maker. FACT. Netflix is a BUSINESS not a charity.

You may think they didn't but everyone else in the world including every Netflix stockholder sure does
Kearnstd
Space Elf
Premium Member
join:2002-01-22
Mullica Hill, NJ

Kearnstd to dvd536

Premium Member

to dvd536
the problem is its Hollywood that gave Netflix the loaded gun with the safety disabled.

Content owners want Netflix dead as do the ISPs.

Content owners hate Netflix because streaming showed people the light that content should be cheap and function on their schedule not on the schedule written up in a board room.

ISPs hate netflix because it causes people to actually use their broadband instead of paying $45/mo to check email and play WoW.

DaveDude
No Fear
join:1999-09-01
New Jersey

1 recommendation

DaveDude

Member

here is the reason

The movie you are interested in available in DVD format only ...
88615298 (banned)
join:2004-07-28
West Tenness

88615298 (banned)

Member

Re: here is the reason

said by DaveDude:

The movie you are interested in available in DVD format only ...

And Netflix would love to have that DVD on streaming. The studios won't allow it. So put the blame where it lies.
Kearnstd
Space Elf
Premium Member
join:2002-01-22
Mullica Hill, NJ

1 recommendation

Kearnstd

Premium Member

Re: here is the reason

said by 88615298:

said by DaveDude:

The movie you are interested in available in DVD format only ...

And Netflix would love to have that DVD on streaming. The studios won't allow it. So put the blame where it lies.

if the studios had their way we would be paying per view even from physical media we own and they would try and make it illegal to watch a movie with a bunch of friends over without paying an extra royalty.

cruz1
@sbcglobal.net

cruz1

Anon

Don't be fooled with "Peak" BS

Don't be fooled by the BS notion that ISPs now have a justification to charge overages! 32% of "peak" ... NOT overall traffic. They won't tell you that because that number is way lower. In addition, 32% of "Peak" is NOT 32% of their MAX bandwidth capabilities. So basically, if they only have 25% of their "pipes" full during peak times, Netflix would only be about 8% of their max capabilities during peak.

•••••