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Time Warner Cable Close to Brand Refresh
Will Eliminate Roadrunner Mascot, 'Wideband' Term

Time Warner Cable has been talking about a brand change ever since they were spin off from Time Warner back in 2008. Like their DOCSIS 3.0 network upgrades they're taking their time accomplishing this, acknowledging last summer the refresh would involve the elimination of the Roadrunner brand, and possibly the Time Warner Cable name entirely.

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Sources at Time Warner Cable inform Broadband Reports the brand change should finally come sometime in the next few months.

There's no word yet on what's going to happen to the roadrunner/rr.com domain and e-mail names, and it's not clear yet if the brand refresh will go so far as to give all services an entirely new name (think Comcast Xfinity) or eliminate the Time Warner Cable name.

"I've heard 'Time Warner Communications' a few times as a possible name," says the source.

What is confirmed is that the Roadrunner mascot is being shelved, and the plan will involve some name changes to Internet tiers. Those changes will be fairly simple, with existing tier names simply seeing the addition of the word "Internet" (the "standard" tier will simply become the "standard Internet" tier). The source also confirmed that Time Warner Cable will be eliminating the term "wideband" in reference to DOCSIS 3.0 upgrades, which has proven confusing to some customers.

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TechWhiz
join:2004-10-30
Phoenix, AZ

2 recommendations

TechWhiz

Member

Huh?

So I guess Wile E. Coyote finally won?