"Their wrongheaded decision requires us to take swift action in order to aggressively defend the future of free, over-the-air television."
Except that this isn't
free, over-the-air television. It's a subscription satellite company where the customers directly pay for the programming they watch in the form of monthly fees.
They also conveniently overlook the fact that such features are a direct response to the ever increasing amount of commercial time that the networks keep cramming into shows. An "hour" show is barely 40 minutes. A "half-hour" show is only 20 minutes. Think about that for a second; An "hour" show contains as much advertising as a "half-hour" show contains content!
Back in the 70s, shows had a full title sequence, short commercial breaks with maybe 5-8 minutes of ads per hour and then full closing credits. Now shows have a short title sequence and the cast list plays over the opening scene, 20 minutes of commercials per hour, annoying ads down in the corner of the screen (I've seen ads for actual products!) and then the credits are scrunched and whiz by too fast to read so that they can show you ads for other shows. Plus, don't forget all the product placement in the shows which is often jarring and in-your-face.
Couple that with steadily rising cable/satellite costs that can easily see people paying up to $160 a month (phone, internet & TV) even without premium channels and is it any wonder that people are getting fed up with all the extra crap invading their shows?
TV viewers see commercials as a necessary evil in order to watch their shows. TV execs see shows as a necessary evil in order to get people to watch their ads.