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CBS Threatens to Pull Plug on Dish Over Ad Skipping Tech
'Hopper Cannot Exist' Says CBS Boss
by Karl Bode Thursday 13-Sep-2012 tags: Video · business · cable · content
As we've been discussing, Dish is now offering users a new DVR ad-skipping technology that has most cable and broadcast executives running for the waaaaambulance. Dish's Hopper technology simply automates something DVR users are already doing (skipping ads), provided the program they're viewing is at least one day past its live air date. The result has been an amusing platter of broadcast executive hysteria and several lawsuits, companies like Fox and Time Warner Cable insisting that Dish is destroying the known television universe by giving consumers what they want.

In an attempt to make a few concessions, Dish recently tweaked their Hopper technology ever so slightly as to make it less useful, but that didn't stop the broadcaster court attack. Taking things a step further, CBS is now threatening Dish with pulling all CBS-owned content if Dish doesn't shelve the technology completely:

"Hopper cannot exist," Moonves told investors at the Bank of America Merrill Lynch Media Conference Wednesday. "If Hopper exists, we will not be in business with (Dish). We cannot produce episodes for $3.5 million a piece and have the people at Dish say they will pull out the commercials. We will not be on Dish. We will go elsewhere."

It seems unlikely that just "taking their ball and going home" or being a bully are going to help CBS cope with the natural and inevitable evolution taking place in their business sector.

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elios

join:2005-11-15
Springfield, MO

over payed

maybe CBS shouldnt be spending 3.5million on one episode of a TV show?

the last OTA show i watched was House and be for that i didnt watch any thing from even Fox since Futrama got canned sure as hell havent watched any thing ABC CBS or NBC has made since the 80s
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: over payed

I would love to see a breakdown of that 3.5m.

As in how much is paying the lead actors and how much actually goes into the production of the show.(Crew, post production, sound stage time.) I can bet that the people behind the scenes do not see many pay raises while the stars of the show go and demand another 200k per episode.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports

Thaler
Premium
join:2004-02-02
Los Angeles, CA
kudos:3

Re: over payed

3.4 million in blow
0.1 million in actors

Though, I might be overestimating the actors' pay cut.
praetoralpha

join:2005-08-06
Pittsburgh, PA
Reviews:
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Re: over payed

said by Thaler:

3.4 million in blow
0.1 million in actors

Though, I might be overestimating the actors' pay cut.

You are, although I'm pretty sure it's more like:

3.4 million for executive bonuses
0.1 million for everyone else
rradina

join:2000-08-08
Chesterfield, MO

Re: over payed

ex·ec·u·tive bo·nus noun \ig-ˈze-k(y)ə-tiv ˈbô-nəs\

Definition for executive bonus

See blow

Synonyms: blow, crack, dope, waste, crap, junk, trash
praetoralpha

join:2005-08-06
Pittsburgh, PA

Re: over payed

I'm too far removed from the 1% to look up the corporate ladder to know it meant that.

Hall
Premium,MVM
join:2000-04-28
Dayton, OH
kudos:2
said by Kearnstd:

I would love to see a breakdown of that 3.5m.

As in how much is paying the lead actors and how much actually goes into the production of the show.(Crew, post production, sound stage time.) I can bet that the people behind the scenes do not see many pay raises while the stars of the show go and demand another 200k per episode.

There's no reason to think that the typical show (imagine Seinfield or Friends type shows where 99% is done on a soundstage) has much variance in production costs. You're paying for the same crew setup. You can be 100% certain though that the huge cost difference is from the salaries that the stars demand.

Smith6612
Premium,MVM
join:2008-02-01
North Tonawanda, NY
kudos:22
Reviews:
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Agreed with this. 3.5 million sounds like something that could come from a few high quality episodes, not a single episode. Considering how horribly done many TV shows are today, there has to be a good deal of money wasting taking place after initial set costs are taken care of. Granted, you still have all sorts of other charges to deal with that are too numerous to mention, but we need a breakdown before CBS can prove they're spending that much on content. I've seen much better content come out of $100,000.

My message to DISH? Stick it to them. Let them figure out their own problems and why people want the ads gone. Hoping other providers follow suit.
Crookshanks

join:2008-02-04
Northeast PA
Reviews:
·Frontier Communi..

Re: over payed

said by Smith6612:

Agreed with this. 3.5 million sounds like something that could come from a few high quality episodes, not a single episode.

Star Trek: The Next Generation cost over a million dollars an episode to produce and that was back in the late 80s/early 90s. It would likely cost many times that if it was produced today. Keep in mind that was the cost before the show was popular and the actors were well known, so they weren't really commanding a premium, it was mostly production costs.

Mind you, for a production without a ton of special effects 3.5 million may seem inflated, but it's not really out of line if you've got popular or well known actors starring in the production.

One of the reasons why reality TV was embraced by the networks was the next-to-nothing cost of production.
cramer

join:2007-04-10
Raleigh, NC
kudos:7

Re: over payed

Actually, it's cheaper today... CGI and green screens means fewer expensive sets and models. (and the warehouses to store all of them.)
tanzam75

join:2012-07-19

Re: over payed

said by cramer:

Actually, it's cheaper today... CGI and green screens means fewer expensive sets and models. (and the warehouses to store all of them.)

Yes, it would cost less to shoot ST:TNG today, with 1980s-level effects. (There would be little-to-no savings from the green screen. The ship sets were largely a fixed cost, and bluescreen was already used in the 1980s.)

It would, however, cost much more to shoot ST:TNG today, with 2012-era effects. Look at Enterprise production costs. Or compare, say, the old Star Trek II against the new Star Trek II. The increase in cost has well outpaced inflation.

Basically, visual effects have become an arms race, in which the cost-saving technology is continually ramped up so that it costs more and more. And the effects houses aren't awash with cash, either. There are just so many of them that they get bid down to cost.
sonicmerlin

join:2009-05-24
Cleveland, OH
kudos:1
said by Crookshanks:

said by Smith6612:

Agreed with this. 3.5 million sounds like something that could come from a few high quality episodes, not a single episode.

Star Trek: The Next Generation cost over a million dollars an episode to produce and that was back in the late 80s/early 90s. It would likely cost many times that if it was produced today.

You don't... have a clue how technology works do you?

skeechan
Ai Otsukaholic
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AA169|170
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Re: over payed

Star Trek TOS in adjusted dollars was also over $1M per episode. The original BSG back in the late 1970's was $1M per episode in THOSE dollars, that would be what, $2.5M today? Enterprise was $3-$4M/ep. A modern show like Terranova was the same, about $4M/ep. The TN pilot was reported to cost $10-$20M because of the original development. Evidently money doesn't equal ratings.

TNG remake would look better and be WAY more expensive.

Smith6612
Premium,MVM
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kudos:22
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True, but I would also say that Sci-Fi series and movies are also another series of TV shows all together, mainly due to the nature of them, especially space ones. You're going to be dealing with a ton of CGI or computer processing, which takes plenty of time to create to perfection and not to mention a good amount of artists involved who also know how to use the tools to do that. A more modern representation, Stargate ( 3 ) is an example of this. The Stargate Ripple for example, has to be overlayed/green screened, all space scenes that do not show the actors or the "set" in them have to be CGI, and for Atlantis, for example, there were plenty of scenes where even the set itself required CGI, and plenty of times where the city itself had to be rendered.

What I'm really talking about though for $3.1 million shows are sitcoms and such. For many of them, I've seen Indie content that cost significantly less but accomplished the same thing. But perhaps we're also not factoring time in here as well, since "sooner" often means $$$

Either way, I suppose it depends on where you're coming from.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2
said by elios:

maybe CBS shouldnt be spending 3.5million on one episode of a TV show?

Maybe you should just go to work and be paid minimum wage as well.
Kamus

join:2011-01-27
El Paso, TX

Re: over payed

said by fifty nine:

said by elios:

maybe CBS shouldnt be spending 3.5million on one episode of a TV show?

Maybe you should just go to work and be paid minimum wage as well.

Maybe you should too and set the example!
decifal

join:2007-03-10
Bon Aqua, TN
kudos:1
Reviews:
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Re: over payed

said by Kamus:

said by fifty nine:

said by elios:

maybe CBS shouldnt be spending 3.5million on one episode of a TV show?

Maybe you should just go to work and be paid minimum wage as well.

Maybe you should too and set the example!

Hell i done that working for the state for years!
Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
pretty sure the big stars could get by on 200k a year and live just fine rather than 500k an episode.

I bet half the people that make the sound stage actually function are not too far above minimum wage though.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports
FLATLINE

join:2007-02-27
Buffalo, NY

Re: over payed

Your out of your freaking mind! Do you have any idea what insurance costs on a Ferrari?

boogi man

join:2001-11-13
Jacksonville, FL

We cannot produce episodes for $3.5 million a piece

exactly. perhaps they need to look into lowering their own costs
--
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bbeesley
VIP
join:2003-08-07
Richardson, TX
kudos:5

Re: We cannot produce episodes for $3.5 million a piece

said by boogi man:

exactly. perhaps they need to look into lowering their own costs

Doesn't matter how high or low the cost is. As long as it cost something to produce a product, CBS needs to make something to recoup their expenses and show some sort of profit

this is currently done by selling ads.

If Dish devalues the ad to essentially zero by allowing customers to unilaterally opt out of them, then CBS has nothing to sell to offset their costs

limegrass69
Here's my Posting tag

join:2008-05-28

Re: We cannot produce episodes for $3.5 million a piece

said by bbeesley:

If Dish devalues the ad to essentially zero by allowing customers to unilaterally opt out of them, then CBS has nothing to sell to offset their costs

Sure they do. What about all of that money that goes to CBS as part of our cable/satellite subscription. Unless we are talking about a "must carry" station (which CBS is not), then they make a mint on retrans consent payments.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

Re: We cannot produce episodes for $3.5 million a piece

said by limegrass69:

Sure they do. What about all of that money that goes to CBS as part of our cable/satellite subscription.

It's only part of the equation. For a channel to be ad free it would have to be like $10-$15 per channel.
TheGhost
Premium
join:2003-01-03
Lake Forest, IL

Re: We cannot produce episodes for $3.5 million a piece

said by fifty nine:

said by limegrass69:

Sure they do. What about all of that money that goes to CBS as part of our cable/satellite subscription.

It's only part of the equation. For a channel to be ad free it would have to be like $10-$15 per channel.

Wait, how can they offer it for "free" when broadcast OTA, but somehow they need millions for Dish/Direct/Cable Cos to act like a giant antenna for their customers?

boogi man

join:2001-11-13
Jacksonville, FL

Re: We cannot produce episodes for $3.5 million a piece

then there's that. im really not one that gives a crap about their whining esp when their product SUCKS BAWLS
--
my site
Chuck_IV

join:2003-11-18
New Milford, CT
said by bbeesley:

said by boogi man:

exactly. perhaps they need to look into lowering their own costs

Doesn't matter how high or low the cost is. As long as it cost something to produce a product, CBS needs to make something to recoup their expenses and show some sort of profit

this is currently done by selling ads.

If Dish devalues the ad to essentially zero by allowing customers to unilaterally opt out of them, then CBS has nothing to sell to offset their costs

Dish is not devauling their ads to Zero. The ads are there for live and I believe for at least 24 hrs(not sure of the exact time frame) after the show airs. After that is when the ad skipping comes in.

Yes, Dish is devaluing their ads some, but as the world goes, CBS needs to adjust their expenditures to compensate for this, not throw a hissy fit because things aren't status quo.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: We cannot produce episodes for $3.5 million a piece

Live or not, this does NOT give Dish the right to just set their equipment to skip them.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
And that's NOT what the Hopper does.

MalibuMaxx
Premium
join:2007-02-06
Chesterton, IN
Reviews:
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But it does exist Mr. Moonves

Indeed it does. Funny I record most of my shows on my cable box is very capable of skipping over commercials too... He can suck an egg.
Just cuz it isn't on the remote they give you doesn't mean it don't exist. Logitech Harmony's are great things.

Cthen

join:2004-08-01
Detroit, MI
Reviews:
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Double dipping

The ad time is already paid for when a shows time slot is over. So why should someone have to watch the commercials after that or on a recording?

Sounds like a store owner getting upset cause they can't charge ya twice for the one item that was purchased.

Then to top all off, they will blame piracy for giving consumers what they want when theses are the same companies who continue to fail at delivering what consumers want.
--
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mikesterr

join:2008-04-18
Maple Shade, NJ

Re: Double dipping

The Double dipping is more then just getting our Eyes on the ad 2 times. They charge the Carrier fees for them to carry their channel then they charge the Advertisers. So they double dip there, now they want to make sure everyone sees their Ad's and If so If i Watched Live with Ad's then wanted to re watch later without I can't. I already saw the ad's They are the Kings of Double dipping. Their whole business model is about Double Dipping.

I think and I hate to say this.. Federal regulation needs to happen. If a channel shows commercials during the show then they can't charge fees to the carrier. It will never happen, but we can hope.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: Double dipping

you don't need Regulation dicating private business. Regulation will do NOTHING and the Feds have no business getting into this. And if the rebroadcaster wants to air th show; then they need to play by the game. It's been like this for YEARS and Dish will get what's coming to them.

IowaCowboy
Want to go back to Iowa
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join:2010-10-16
Springfield, MA
Reviews:
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An even better idea

Just require that dish charge more for hopper to make up for lost ad revenue.

All they advertise these days on TV is ambulance chasing lawyers and bad credit approved car loans.

Some ads are not suitable for family viewing such as ads for men's health drugs (such as Viagra and those ads a few years ago for natural male enhancement products) and they have been known to play them during family friendly programming. There are a handful of ads that I would not want younger children watching (if I had kids).
--
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Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ

Re: An even better idea

said by IowaCowboy:

Just require that dish charge more for hopper to make up for lost ad revenue.

All they advertise these days on TV is ambulance chasing lawyers and bad credit approved car loans.

Some ads are not suitable for family viewing such as ads for men's health drugs (such as Viagra and those ads a few years ago for natural male enhancement products) and they have been known to play them during family friendly programming. There are a handful of ads that I would not want younger children watching (if I had kids).

well not just enhancement drugs but I think all prescription medications should be banned from all advertising. It is horrible that if I watch something on normal TV, I see more ads trying to tell me I might have something than I do for any other product.
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tshirt
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1 edit
said by IowaCowboy:

Just require that dish charge more for hopper to make up for lost ad revenue.

There you go.
Each time you push the hopper button you get charged $1 half goes to dish, half to the owner of whatever show you are watching.
Makes everybody happy!
hottboiinnc
ME

join:2003-10-15
Cleveland, OH

Re: An even better idea

why should Dish get 50cents? they already charge for the STB.

tshirt
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join:2004-07-11
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kudos:3
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Re: An even better idea

said by hottboiinnc:

why should Dish get 50cents? they already charge for the STB.

would you imagine they want less the 50%?
geez they are acting as billing agent already for stuff they don't own, why expect less than half?
in fact dish profits from every "contract dispute"... blame CBS for charging a dollar more, charge customers $2.

Few would buy Satellite as a dumb pipe, because the price is so high but buying it a piece at a time as a "value added" service seems very popular to you, and profitable to them.

Harddrive
Proud American and Infidel since 1968.
Premium
join:2000-09-20
Phone Room
kudos:2

Cable fees and Commercials

CBS (or its parent company) get a big rebroadcast contract with Dish. CBS (or its parent company) get big money from commercial advertisers.
Maybe they will also have a streaming advertisement along the bottom during the show like CNBC does for the stock market.
Triple the income without all that pesky technology that lets consumers watch what they do/don't want to.
How about this. Consumers just cut the cord and no longer watch television.
--
"The level of sacrifice that you give is beyond my comprehension. If the rest of us in the Country showed the level sacrifice that you do on a daily basis, we wouldn't have any of the problems we have." – Comedian Lewis Black speaking to the US troops.

fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

Re: Cable fees and Commercials

said by Harddrive:

How about this. Consumers just cut the cord and no longer watch television.

You know that aint gonna happen. People love to bitch about how bad TV is yet they have no problem downloading TV episodes via bittorrent.
buzz_4_20

join:2003-09-20
Presque Isle, ME

Re: Cable fees and Commercials

There are a few diamonds in the rough. only finding 3 or 4 hrs (by timeslot) of good TV over the course of a week on 100 channels is a pretty bad ratio of watchable to unwatchable.

Getting just the stuff you want without ads illegally is very easy.

If Hulu would just be what it should be and not what it is it would be much easier to get consumers to spend.
ackman

join:2000-10-04
Atlanta, GA

Free market?

I don't remember signing any contractual obligation to CBS, or any other media company, that I have to watch their commercials. Is this still the USA, or is it the former Soviet Union?

See 9 replies to this post

RRedline
Rated R
Premium
join:2002-05-15
Williamsport, PA

People are tired of commercials!

They intentionally make their advertising disruptive and annoying, then they throw a fit when people want to avoid it. Almost one third of all air time is devoted to commercials now. Television shows used to have 1-2 minute intro sequences, and they ran for 47-48 minutes for an hour show. Now they show very, very short intro sequences (more room for commercials), run for maybe 41-42 minutes (more commercials), and then they have the nerve to overlap the endings of some shows with the beginning of the next (more commercials)!

Gee, I wonder why people are fed up with commercials and just want to watch their favorite shows without so many disruptions? I wonder why so many people just pirate TV shows and watch them commercial-free?

But hey, let's keep paying people $1,000,000 for less than one week's worth of work.
--
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Rekrul

join:2007-04-21
Milford, CT
Reviews:
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Re: People are tired of commercials!

said by RRedline:

They intentionally make their advertising disruptive and annoying, then they throw a fit when people want to avoid it.

Exactly! I never used to mind commercial breaks until they started making them so frequent and so long that it's hard to actually watch the show. Then they have the nerve to show popup ads on the bottom of the screen during the show!

They brought this on themselves.

JRW2
R.I.P. Mom, Brian, Ziggy, Max and Zen.
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La La Land
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said by RRedline:

They intentionally make their advertising disruptive and annoying, then they throw a fit when people want to avoid it. Almost one third of all air time is devoted to commercials now. Television shows used to have 1-2 minute intro sequences, and they ran for 47-48 minutes for an hour show. Now they show very, very short intro sequences (more room for commercials), run for maybe 41-42 minutes (more commercials), and then they have the nerve to overlap the endings of some shows with the beginning of the next (more commercials)!

Gee, I wonder why people are fed up with commercials and just want to watch their favorite shows without so many disruptions? I wonder why so many people just pirate TV shows and watch them commercial-free?

But hey, let's keep paying people $1,000,000 for less than one week's worth of work.

You've hit it right on the head. When commercials were a minute or two per break, and there were MAYBE three breaks per show, people didn't really care, as they barely had time to hit the bathroom or get a drink/snack before the show was back on. Now you could paint your house during most breaks.

We also used to get 26 to 36 episodes per season, with the only break usually being during Christmas to new years, now shows go on month long breaks several times a year and we are lucky to get 13 episodes per season now..

Then you have them playing time-slot roulette and firing the writers to bring down script costs and they wonder why they have so few viewers.
Plus, if a show isn't a MEGA hit from the first episode, the cancel it...
Used to be that shows were given one season at least and many of them picked up audiences during the summer break. This happened with shows like MASH, and Cheers, neither of which were big hits their initial run, but were BIG hits from their second season on, as they picked up fans during the summer reruns...

What CBS should do is FIRE their executives and cut costs that way.
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elefante72

join:2010-12-03
East Amherst, NY
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Too funny. I'm used to watching modern shows which in a little over 30 minutes I am done (well they are like 42 min). In any case I was watching a show from the 80's and it was 48 minutes, meaning a little less than 12 min (say 11) of commercials and these were much higher quality than say the Voice with fat men and fake boobs turning in a chair. Now also intro/credits have been cut down 50% too, but to be fair.

So: 48/12 -> 20% commercial time
Taday: 42/18 -> 30% commercial time.

If you look at that in percentages, we now are bombarded by 50% more ads per hour than just 30 years ago.

I remember when a $1m episode was dramatic in the late 80's. Taken in terms of normal inflation, that would be roughly $2m today.

Now if you factor in the higher production costs born (remember those 50% more commercials), we are talking $1.7m, so an episode at $3.5m is 200% more than what used to be ABNORMAL. So what's the difference: the lack of competition.

The bundling of cable has kept costs artificially high, and TBH the number 1 cost for the broadcasting networks are: ding ding - SPORTS.

So the party will end, when this comes crumbling down. The casualties:

1. Sports - $10m a year, gone.
2. Actors salaries - Remember when hollywood stars would consider doing TV a step down
3. Movies - Somewhat less, but who watches movies on TV and I have to pay for them, NOT.

The winners:

1. Google - Those ad bucks need to go somewhere
2. Netflix - Lower costs means lower content acquisition costs
3. Consumers - We are being railroaded. In almost all industries, bundling is considered illegal, but not TV?

Some people think that companies can't make money like this, well they can they will need to look at their budget. When you grow 200% or more faster than inflation for a commodity, then sooner or later market forces are going to bring you back to the earth.

HBO has performed a masterful c**k block in the meantime, that I know the rest of the media companies are wanting to emulate.

astrob0I

@rr.com
Shows used to run 52 minutes! Decades ago, when I was a television film editor, my job was to reduce shows from 52 to 48 minutes for local use. People complained about the shorter presentation back then. Today an old show couldn't be shown commercially on over-the-air tv. Over 20% of the show would need to be cut. Now the commercial "freight" is 33% of the show, more if you count the superimposed banners, the "coming up soon" crap while the end credits are squeezed into an unreadable tiny area and text crawls at the bottom of the screen. The actual content seems like an afterthought. How can this stuff be taken seriously when the people who make it treat it like rubbish?

bmb

@cogentco.com

Re: People are tired of commercials!

Just curious, as I've always about shows edited for syndication- how did you determine what to cut? Wast it at your discretion, or did the producer/director give guidelines for what parts of the story could be cut?
Ricanlegend

join:2011-05-18
Bronx, NY

CBS lol

3.5 million ? LoL do they think we work for the IRS ? Who's believing this BS ? Breaking bad is better than any show on CBS and only cost 1 million per episode. If they paying 3.5 million they need to call the police cause they are getting raped
brianiscool

join:2000-08-16
Tampa, FL
kudos:1

Dish

I wish they would keep their promotion prices low for two years.

TheHelpful1
Premium
join:2002-01-11
Upper Marlboro, MD

HTPC

....build htpc...install beyond TV (for this example)....push "up" on remote after software has finished analyzing where show ends and commercial begins. The money you save by cutting the cable cord for one year can pay for the price of the HTPC a few times over.

I really don't recall the last time I watched a primetime commercial
--
"My weakness is that I care too much"

seamore
Premium
join:2009-11-02

Re: HTPC

said by TheHelpful1:

I really don't recall the last time I watched a primetime commercial

What kinda of American are you? You socialist, Taliban loving, god hating, ANTI-CAPITALIST pig. I mean, you are stealing money from companies that are trying to profit.

/sarcasm.

KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
Until they ban it.

They are making progress. Like banning Stereo Mixer from Windows 7 in the guise of fighting "piracy" while in fact just screwing up all kinds of applications and valid uses.
--
"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Wow

$781 million a season based on a 26 episode season. That's ridiculous, that's almost $1 billion a show, how many shows does CBS have? Geevus, and people wonder why I don't watch/pay for TV subscription, it really is not worth it.

Matt
--
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. -Albert Einstein

seamore
Premium
join:2009-11-02

Re: Wow

said by mmay149q:

$781 million a season based on a 26 episode season. That's ridiculous, that's almost $1 billion a show, how many shows does CBS have? Geevus, and people wonder why I don't watch/pay for TV subscription, it really is not worth it.

Matt

Are you saying that you dont own/watch TV

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Re: Wow

said by seamore:

said by mmay149q:

$781 million a season based on a 26 episode season. That's ridiculous, that's almost $1 billion a show, how many shows does CBS have? Geevus, and people wonder why I don't watch/pay for TV subscription, it really is not worth it.

Matt

Are you saying that you dont own/watch TV

Correct, what's the point? If I'm paying for it I don't want to be bombarded by ad's.

Matt
--
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. -Albert Einstein
jagged

join:2003-07-01
Boynton Beach, FL
Your math is wrong.

Today there are max of 21-23 episodes per show per season, many shows are less than that.

21 episodes * $3,500,000 = $73,500,000

And the 3.5mil is top estimate not a given.

mmay149q
Premium
join:2009-03-05
Dallas, TX
kudos:48

Re: Wow

said by jagged:

Your math is wrong.

Today there are max of 21-23 episodes per show per season, many shows are less than that.

21 episodes * $3,500,000 = $73,500,000

And the 3.5mil is top estimate not a given.

You're right on the math part, hate XP's calculator not showing the comma's, always confuses me, my bad!

Matt
--
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. -Albert Einstein
Lamiel

join:2008-04-05
Saint Johns, MI
If you're using their $3.5 million per episode to calculate that $781 million per 26 episode season, I have to tell you your math is off. It would be $91 million - still a ridiculous figure, of course...
Dodge
Premium
join:2002-11-27

Too many commercials

Here is a typical show breakdown: 1 hour show (as scheduled), is actually 42 minutes with 18 minutes of commercials shown at about 5 minute intervals, between commercial breaks, a quarter of the screen is taken up by the network plugging their own shows which distracts from the viewing AND the show itself is a giant infomercial for some product, for example at least a portion of every "White Collar" episode is dedicated to showing features of the Ford Taurus that FBI uses on the show. Half the time a car scene is shoved into the show for no other reason than to show how "awesome" the car is and adds no value to the episode (oh and NYC looks totally believable with nothing but Fords driving around). "Burn notice" is doing the same with Hyndai.

Hmmmm, I wonder why people want to skip ads? I guess the world will never know.
amungus
Premium
join:2004-11-26
America
Reviews:
·KCH Cable
·AT&T DSL Service

fair use has already been compromised

Dish gave them a day.
You can still pause a show for ~15 min. and then ff through ads if you want.......

I think everyone gets it that ads pay for the shows, especially for network TV. Local ads help local station revenue. Everyone gets it.

What I don't get is how pay TV has so many ads.

With all the money charged for a subscription to TV service, how is it not working with less ads???

CBS also gets retransmission fees from Dish, right?

Non-advertising related revenue led by retransmission fees and reverse compensation will be north of $250 million this year, he said, and hit $1 billion by 2017 if not sooner.

Over the past year, CBS also took in over $1 billion in international content sales

Reeaaallly....

And you're pissed that Dish gives a person the ability to simply enjoy the show they want without ads, AFTER it's been aired, and AFTER you've been paid ... twice??

Compromise here would be to ask nicely for a 48hr. window. Maybe ask for a small bump in retrans fees. Maybe, don't be an old tightwad all pissed off at technology that already allows people to skip ads.

There were even VCRs that did this, for the most part.

Sure, a fully produced modern show with effects, expensive location shoots, staff, actors, writers, etc. costs a TON. We get it.
Plenty of people still watch live.
Plenty of people are too lazy to skip ads, or all of them.
SOME people don't give two shits that, AFTER it airs live, and has been recorded on a CUSTOMER owned/leased device, that they can do pretty much whatever the flying frak they want to...

It's called fair use, and that includes being able to edit the ever living frak out of it once you've recorded it, whether that be for educational use, for parody, or pretty much whatever.

I think that, sadly, this is a plain case of fair use trumping all.
Dish might even be willing to wiggle on adding a day, or something, if they'd have reasonable discussions....
Being whiny about it doesn't help anyone.

See 9 replies to this post
Moostang

join:2009-03-24

Who watches ads these days?

I DVR everything I care to watch. I never watch any live TV shows or movies or even sporting events. And once they're recorded I fast forward through ALL commercials. So what's the difference between doing it manually and doing it automatically if the end result it the same.

What needs to happen is that all providers (cable, dish, and whatever) should start using hoppers. If this happens, CBS and other networks will not be able to threaten everyone with pulling the plug.

jseymour

join:2009-12-11
Waterford, MI

Re: Who watches ads these days?

We watch plenty of stuff live, but we still don't watch commercials. The break hits and we tune out. On occasion, when the commercials have been too noisy and gone on too long (an increasingly frequent occurrence, I would note), I've been known to exclaim "Oh, for Christ's sake!" and hit the mute button. Sometimes it happens we forget to un-mute it again and we end up skipping the rest of the program. Doesn't happen often, but it has happened. We never watch movies on commercial TV. Too hacked to pieces for the sake of commercials, run time and broadcast TV nannies.
lancguy

join:2012-03-25
Lancaster, PA
I DVR a lot of my prime time shows also. And yes, I also fast forward through the commercials. But consider this, even fast forwarding at top speed, you still see the product being advertised. Even if it is for a very brief time, the image can register in your mind. Think back to the days of subliminal messages inserted in movies to increase snack sales. It is my understanding that the Hopper simply skips over the commercial completely. It doesn't just fast forward over it, it simply skips that time segment.

My other thought on this is, premium channels charge 20.95 for non-promotional pricing. For that you get movies and original scripted series - many of which are superb....Game of Thrones, True Blood, Weeds, Dexter, Torchwood, Six Feet Under, the Sopranos, etc. 20.95 for 1 premium channel may be acceptable, but I'd never want to pay that much for a network or cable channel. I watch shows from NBC, CBS, TNT, USA, Discovery Networks....if they went to a ala cart price structure I'd have a cable bill pushing 200 for video alone.
jagged

join:2003-07-01
Boynton Beach, FL

TV Packages Cannot Exist

we consumers pay almost $1 a month to CBS for the privilege of having the channel in our TV packages no matter if we watch it or not. TV packages cannot exist, we will go somewhere... oh wait!

There are over 100 milion households with pay TV and close to a $1 per month from our bills goes to CBS.

That's $1,200,000,000 a year so we can watch an average of 48 minutes of commercials in primetime from 8pm to 11pm, 16 minutes per hour of commercials.

cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

Re: TV Packages Cannot Exist

There are not 100m cable tv households that live in CBS O&O markets. In non-O&O markets it's the local station that receives the money. Ultimately a portion of that money goes back to CBS, but no where near $1.2b annually.

Jmartz

join:2000-07-20
Tenafly, NJ

Dumb

Why is it that when i travel overseas there are no commercials on any of the American shows? Or most shows for that matter!! But here in the USA there 20 minutes of commercials. Its crazy!

Let CBS pull the plug on dish, it will only hurt them. Look at WPIX in NY. Cablevision called their bluff and yanked that sorry ass channel off the air before the contract was up. Its been weeks and nobody cares.
jagged

join:2003-07-01
Boynton Beach, FL

Re: Dumb

because they're on tax-payer funded stations, or the commercial breaks are only allowed at 0:25 and 0:55

Jmartz

join:2000-07-20
Tenafly, NJ

Re: Dumb

The broadcast networks are also tax-payer funded and regulated by the government. They need to reduce the amount of commercials. It is awful.
jagged

join:2003-07-01
Boynton Beach, FL

Re: Dumb

US broadcast nets are taxpayer funded? How?

Euro broadcast nets for the most part get allocated a budget by the gov't. In Britain they have to pay a yearly fee. But in the US only PBS comes close to that.

US just licenses the frequency to TV stations every 5-7 years, and citizens can object. Whether the TV stations pay fees to the FCC I don't know they do pay for filing a lot of paperwork though.

Either way TV stations are generating revenues from monthly cable/sat bill fees and ads, CBS boss is on record as wanting to get a $1 for every CBS broadcast station they own. Per subscriber, per month.
hottboiinnc
ME

join:2003-10-15
Cleveland, OH
or in some areas; you have a TV tax. Such as in the UK when my roommate was there for school; you paid per year for your TV.

Thirsty III

@bellatlantic.com

take their ball and go home

"It seems unlikely that just "taking their ball and going home" "
It is very possible that CBS could do just that. AMC did it. I would think that Dish needs CBS more than CBS needs Dish. CBS also owns Showtime. If CBS pulled it's OTA and Showtime then Dish could be seriously hurt by their customers switching to Direct TV.

baineschile
2600 ways to live
Premium
join:2008-05-10
Sterling Heights, MI

ad free

i think no ads might tip the scales of people willing to pay for TV. hour show, 20 minutes is ads (usually reptetive too), ad free tv, with dvr, theres an idea.
bemis

join:2008-07-18
Reading, MA

get rid of TV

I got rid of paid TV over a year ago.

Between Amazon, Netflix, You Tube and my DVD collection I intend to never see another commercial (beyond the 5-15 seconds at the start of some You Tube streams) again.

tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA
kudos:3
Reviews:
·Comcast

Re: get rid of TV

said by bemis:

I got rid of paid TV over a year ago.

Between Amazon, Netflix, You Tube and my DVD collection I intend to never see another commercial (beyond the 5-15 seconds at the start of some You Tube streams) again.

you are just paying in cash, rather than your time, apparently that fits very well with content producers business plan, so you are likely see see even more players attempt to play in that field.

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