According to the latest market analysis by the Leicthman Research Group, the nation's top 13 pay TV providers, who collectively control around 94% of the market and serve 94.6 million subscribers, saw their total TV subscribers dip last quarter. Those 13 providers lost about 53,500 net video subscribers in the third quarter, after gaining 17,000 during the same quarter one year ago.

"With a fairly saturated market, the multi-channel video industry was essentially flat in the third quarter of 2012," said company CEO Bruce Leichtman of the data. "This year's third quarter was in line with recent years, with about 70,000 more losses than a year ago, and about 25,000 more losses than two years ago."

While cord cutting (something Leichtman historically doesn't give much weight to), no new home builds and market saturation have a lot to do with the decline, the overall trend continues to be a shift from cable to telcoTV. The top nine cable companies lost about 420,000 video subscribers in Q3 2012, while the top telephone providers added 317,000 video subscribers during the same period.

Cable operators likely don't feel too bad about the losses, as they're the ones doing the stealing on the broadband side. As phone companies like AT&T and Verizon stop caring about smaller city and rural broadband users, they're letting those users simply flee to cable. Similarly, smaller rural-focused telcos like CenturyLink and Frontier lack the resources to match faster cable DOCSIS 3.0 speeds.

Satellite TV providers are also seeing their additions slow, adding just 48,000 subscribers in the third quarter -- compared to a gain of 216,00 in the third quarter of 2011.