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Verizon: 50% of Wireless Traffic is Now Video
Verizon's Wireless TV Ambitions Making Broadcasters Nervous
by Karl Bode 12:37PM Wednesday Apr 10 2013
According to Verizon Communications CEO Lowell McAdam, 50% of the data running over their wireless network is now video, a total the company predicts will reach two-thirds of overall traffic by 2017. "With 3G you have video clips but there is buffering. With 4G you can stream video," proudly and astutely observed the CEO. McAdam was speaking at the NAB trade show this week in Las Vegas, trying to sooth broadcaster concerns about Verizon's plan to use LTE broadcast technology to stream live events like the Super Bowl next year. "We don't want to get in the way of broadcasters," McAdam promised, adding that Verizon could simply "add a dimension" to make existing programming better.

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amungus
Premium
join:2004-11-26
America
Reviews:
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·KCH Cable

and pay out the nose for it

Great stuff. Interested in seeing if they can really pull off a stable multicast over LTE, which is what this kind of sounds like. If it were anything like actual broadcast, it'd cover a greater area than the current limited range of an LTE tower, would be available to anyone with a proper receiver, and would not be limited by an arbitrary cap. I just don't see LTE as being nearly as efficient as (ahem, actual broadcast) ATSC.

Regarding the article's "million dollar idea" - Too bad so many are kept from using such ("4G") service in a fixed capacity of much value. Sorry, but 10GB/mo. or whatever their best is, is not good enough. It's not good enough for average home use, and it certainly can't be good enough for anything above and beyond that

I understand limiting plans for handhelds somewhat - they might need to make sure it works well for everyone, and can tweak from there. What I don't understand, is the complete lack of an option from *any* (major) wireless provider to provide a service that would actually replace a wired one. If you can prove your address is not covered by wired data services, and opt for a truly "fixed" solution with an outside antenna and all that trouble, you should be able to get a plan with 100+GB/mo. at a relatively fair price. Once they start really providing this, with actual coverage to areas that phone and cable companies simply don't care about, it'll be quite interesting.

ITALIAN926

join:2003-08-16
kudos:2

Re: and pay out the nose for it

Hey Lowell, doesnt VZwireless have their own CEO? Lets talk about FiOS expansion....
LTE4LIFE

join:2013-02-28
as a VZW HomeFusion subscriber, I'm confused at how they are trying to eat up more of their bandwidth with broadcast television programming. Unless they are admitting that they really have no network congestion issues on their LTE networks, so the practice of data capping is completely not needed.

30GB a month at $140 including warranty, taxes, and fees is a complete ripoff. Then you have the $10 per 1GB overage fees. Everyone of my bills since signing up has been over $200 a month.. HomeFusion is marketed as a residential broadband internet service, but they market it just like satellite with the same data allowances per month..

I'm starting to wonder if this has more to do with control over their subscribers than network congestion..

MovieLover76

join:2009-09-11
kudos:1

Re: and pay out the nose for it

$200 a month, wow that ludacris do you have no other options other than HomeFusion or Satellite?
I'm assuming cable isn't available, how about even dsl?
LTE4LIFE

join:2013-02-28

Re: and pay out the nose for it

no other options than satellite or HomeFusion. Well there is fixed WiFi, and I've tried that but it's not worth the $100 a month for a connection that's over subscribed. All the wireless internet providers around here don't seem to understand that they need a gigabit fiber connection to their APs if they want to deliver service without constant packet loss due to bandwidth saturation.

hey hey hey

@charter.com
said by LTE4LIFE:

as a VZW HomeFusion subscriber, I'm confused at how they are trying to eat up more of their bandwidth with broadcast television programming. Unless they are admitting that they really have no network congestion issues on their LTE networks, so the practice of data capping is completely not needed.

Broadcast is different. Just like a TV broadcast can go into millions of homes on just 19 Mbps or less of bandwidth. Broadcast is ONE way commination. 1000 people trying to watch a show currently is 1000 connections. Broadcasting it via LTE would be ONE. Not to mention that broadcast would more than likely be on it's own frequency. Right now Verizon only has LTE in a 20 MHz strip of the 700 MHz band. 10 MHz downlink 10 MHz uplink. That will change later.

A little education. A cell tower has 3 sectors each sectors can handle a TOTAL of 150 Mbps downlink with LTE with 10 MHz of bandwidth. That's total not per user. Now if you've got a person tethering their phone to a PC and watching HD Netflix at 5 Mbps well simple math tells you 30 people doing that uses up all the bandwidth. Do you live in a area where only 30 use cell phones? You might have 500 or more connections on a sector at one time. 150 Mbps doesn't go far with that many users.

NOYB
St. John 3.16
Premium
join:2005-12-15
Forest Grove, OR
kudos:1

Very Misleading

"50% of the data running over their wireless network is now video"

Video content as everyone knows is very bandwidth (data) intensive. Thus a very small amount of video usage will easily overtake other usage such as voice and browsing on a data quantity basis.

Disingenuous at best.

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hey hey hey

@charter.com

Re: Very Misleading

said by NOYB:

"50% of the data running over their wireless network is now video"

Video content as everyone knows is very bandwidth (data) intensive. Thus a very small amount of video usage will easily overtake other usage such as voice and browsing on a data quantity basis.

Disingenuous at best.

Not disingenuous at all since it IS an issue.
Technicholas

join:2010-11-11
Winterset, IA

In Southwest Iowa. Congestion occurs.

If Verizon can turn on their 4G LTE in Winterset, IA 3G is soooo congested here I get dialup speeds during peak times on 3G. UGH.

NotHereNow

@verizon.net

Just another way of saying...

at least half of all traffic is a waste of time and money.