Verizon: 50% of Wireless Traffic is Now Video
Verizon's Wireless TV Ambitions Making Broadcasters Nervous
According to Verizon Communications CEO Lowell McAdam, 50% of the data running over their wireless network is now video, a total the company predicts will reach two-thirds of overall traffic by 2017. "With 3G you have video clips but there is buffering. With 4G you can stream video," proudly and astutely observed the CEO
. McAdam was speaking at the NAB trade show this week in Las Vegas, trying to sooth broadcaster concerns about Verizon's plan to use LTE broadcast technology
to stream live events like the Super Bowl next year. "We don't want to get in the way of broadcasters," McAdam promised, adding that Verizon could simply "add a dimension" to make existing programming better.
and pay out the nose for it Great stuff. Interested in seeing if they can really pull off a stable multicast over LTE, which is what this kind of sounds like. If it were anything like actual broadcast, it'd cover a greater area than the current limited range of an LTE tower, would be available to anyone with a proper receiver, and would not be limited by an arbitrary cap. I just don't see LTE as being nearly as efficient as (ahem, actual broadcast) ATSC.
Regarding the article's "million dollar idea" - Too bad so many are kept from using such ("4G") service in a fixed capacity of much value. Sorry, but 10GB/mo. or whatever their best is, is not good enough. It's not good enough for average home use, and it certainly can't be good enough for anything above and beyond that
I understand limiting plans for handhelds somewhat - they might need to make sure it works well for everyone, and can tweak from there. What I don't understand, is the complete lack of an option from *any* (major) wireless provider to provide a service that would actually replace a wired one. If you can prove your address is not covered by wired data services, and opt for a truly "fixed" solution with an outside antenna and all that trouble, you should be able to get a plan with 100+GB/mo. at a relatively fair price. Once they start really providing this, with actual coverage to areas that phone and cable companies simply don't care about, it'll be quite interesting.
Re: Very Misleading
said by NOYB:Not disingenuous at all since it IS an issue.
"50% of the data running over their wireless network is now video"
Video content as everyone knows is very bandwidth (data) intensive. Thus a very small amount of video usage will easily overtake other usage such as voice and browsing on a data quantity basis.
Disingenuous at best.