Cricket Launches $45 Unlimited 'Half is More' Pricing
Though Service is Throttled to Dial-Up Speeds After 1 GB
Leap Wireless' Cricket brand this week launched what they're calling "Half is More
" pricing, which the company claims offers users "unlimited plans for half the price of the competition." According to a Leap/Cricket press release
, the company's new $45 Offering provides unlimited text, voice and data services. However, the company rather buries the fact that by "unlimited" they mean around 1 GB, after which you're throttled back to dial-up era speeds for the remainder of the month. "Cricket is challenging consumers and asking the question that if you can pay only half and get the same thing, why wouldn't you?" the company asks. Perhaps because you historically abuse the hell out of
the word "unlimited"?