If there was any doubt that online advertising works, that doubt is diminished with the findings of a new study which show that fifty five percent of America’s “business elite” will make a purchase based on an Internet ad. This group of people is making high-end personal purchases as well as bulk purchases for their businesses which means that they’re flooding the market with their money. While they still rely heavily on print media and network TV, their buying is beginning to be highly influenced by digital media (especially via email and broadband video). This makes these people the target for advanced digital marketing efforts as well as for the growing interest in cell phone marketing.