Cookies Are Good for You
Marketers launching new PR campaign
According to the Wall Street Journal
), marketing execs are launching a new campaign to improve the public image of cookies
. The goal is to re-educate you to believe that cookies are harmless, and their tracking functions are nothing to worry about. A secondary goal is to get anti-spyware detection software to leave cookies alone. Not too long ago, one marketing company released software that undeleted cookies
because "the user is not proficient enough in technology to know if the cookie is good or bad, or how it works,"
according to the CEO.