According to a new study by Parks Associates, the number of households worldwide with broadband will approach 650 million by 2013. The number of broadband households worldwide grew by over 18% in 2008 to exceed 400 million. According to the stat farm, Asia-Pacific is the largest market with 160 million subscribers, the region having over 49% of the global market share by 2013. For an important sense of context and scale, the Earth's total population is estimated by the U.S. Census Bureau to be somewhere around 6.77 billion.