DSL: Hyundai, Cable: BMW
At least according to Comcast's CEO
As we've mentioned, what the media insists on calling a "broadband price war"
is actually a rather one sided affair
, with DSL providers offering introductory deals under $20, while cable raises speeds (and prices). Comcast CEO Brian Roberts, speaking at a cable summit, on the industry's reluctance to lower prices
: "We continue to believe and continue to charge for our services a rate that we think is a great value because the product is so much better. When Hyundai cuts their prices, BMW isn't exactly upset about it."