70% of consumers have never heard of the 4K high definition TV standard, according to a new study by Leichtman Research Group
. Of the 30% who have heard of the higher-resolution standard, only about a third of those
has actually seen a 4K set. That said, expectation and awareness changes quickly, and awareness and ownership of 4K sets should rise dramatically as prices begin to fall in line with more traditional high-definition televisions.
"Nearly 60% of TV sets used in US households are now HD sets, up from less than 20% just five years ago," notes Bruce Leichtman. Other notable bits from the study:
•88% with annual household incomes over $50,000 have an HDTV -- compared to 68% with household incomes under $50,000
•Among those getting HD programming from a cable, satellite, or Telco provider, the perceived mean number of channels of HD programming is 82 -- up from 42 five years ago
•28% of those who have seen a 4K Ultra HDTV are very interested in getting it, while 15% of all who have heard of 4K HDTV are very interested in getting it
•14% of households have a Smart TV set that is connected to the Internet, including 3% of households that have more than one connected Smart TV set -- connected Smart TVs account for about 7% of all television sets used in US households
•22% of all households purchased a TV set in the past 12 months -- an annual level that has been fairly consistent for the past decade.