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story category Fee Vs. Free Wi-Fi
Sacramento feels ad-driven Wi-Fi the future
(old news - 08:52AM Wednesday Jun 21 2006)
tags: wireless · municipal
The Wall Street Journal explores how the city of Sacramento backed out of a muni-wireless deal with MobilePro Corp after the city got a glimpse of the free citizen Wi-Fi deals in Portland and San Francisco. No contract was signed, and Sacramento will begin a new bidding process soon.
"Sacramento, California's capital, wanted to pursue an even more aggressive model: a completely free wireless service supported solely by Internet advertising. "What the city wanted was out of the question," says Jay Wright, MobilePro's chief executive officer."
The city insists that the advertising fueled Wi-Fi model is the future. Companies like MetroFi (who is serving Portland) agree, having recently shifted from fee to free. Metro-Fi says they'll bid on the Sacramento project.

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Forums » Fee Vs. Free Wi-Fi
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chakey
Premium
join:2004-06-14
Gladstone, NJ
clubs:

Fee vs. Free

It has worked for the television and radio industry for years. Offering a fee-based ad-free version or a free ad-driven version works. Either way, the offering company makes money.
permalink · 2006-06-21 09:04:49 · Reply to this

TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
·Comcast

Re: Fee vs. Free

said by chakey See Profile :

It has worked for the television and radio industry for years. Offering a fee-based ad-free version or a free ad-driven version works. Either way, the offering company makes money.
Well at least one company disagrees with that conclusion - MobilePro. And since Sacramento has decided it won't allow an ad-free fee model, that option is gone from their bidding process.
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permalink · 2006-06-21 10:44:37 · Print · Reply to this
lawrence171
Evilly Yours - Evilness

join:2001-12-24
Canada
·Acanac Inc.

 Oh, but people bitch about these ads all the time.

With TV, they can find a way of not allowing you to skip the ads.

With the internet/computer software, people can easily crack their softwares.
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What I used to be I no longer am... God, why can't you freeze time for my sake?
permalink · 2006-06-21 13:47:20 · Reply to this
njeske

join:2002-02-16
Reno, NV
·Charter Pipeline

crazy

Sacramento made a really stupid move here in my opinion. I was really looking forward to free, no-ad wifi in downtown even though it would have been relatively slow. I can't imagine an ad-based model making money. None of the classic free internet companies still offer an ad-based free service, and many of them went under. It's just not a viable business model for internet access.
permalink · 2006-06-21 12:07:23 · Reply to this
goldenspacek

join:2005-04-22
Pinckney, MI

Re: crazy

I can't wait until I pick up my phone and hear an advertisement before I get to make a call! It will be great! Free with ads doesn't always work.
permalink · 2006-06-21 12:09:47 · Reply to this

sapo
Computer Love
Premium
join:2002-09-16
Sacramento, CA

 Im sure everyone would be looking forward to free no-ads WiFi...

Except whos going to paying for it? No thanks from this Taxpayer.
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permalink · 2006-06-21 14:55:08 · Reply to this
Forums » Fee Vs. Free Wi-Fi

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