TeleClick reports that UK satellite broadcaster, BSkyB, may announce plans to offer free high-speed internet access to select customers as part of its long-term broadband internet strategy on July 18. They're hoping that such a move would attract new users, while encouraging existing customers to pay more for top-tier service plans. The new service could initially lose £70 million to £100 million, as it seeks to compete with the free and low cost internet offerings of BT and NTL. In the long run, however, the Easynet service should boost profits by reducing “churn rates” and “locking in” television and digital phone customers who might otherwise turn to another provider.