We've written how rural Shutesbury and Leverett, Massachusetts have been trying for years to get DSL or cable broadband service, something neighbors as close as 300 feet away already enjoy. Local Aron Goldman, who has been leading the efforts to wire the towns, writes us to note that after years of ignoring the town's requests for broadband, Verizon has sent PR letters pushing the idea of a statewide franchise system, which, unlike existing cable franchises, would eliminate any requirements that these companies deploy DSL or Fios to rural areas.

Note to Verizon lobbyists and PR execs: selling localities you already refuse to serve with DSL on the idea of eliminating franchise build-out requirements for your next-gen services is an uphill climb, no matter how many times you use the word "competition."

Needless to say, Goldman isn't amused, and sent us his testimony in a recent State hearing over the matter. "We would eagerly support Verizon's petition if we thought there was even a chance this incentive would prompt them to deploy the last generation technology (i.e. DSL) here," he states. "But given Verizon's track record, and the total lack of responsiveness our substantial efforts have been met with thus far, it would be foolish to consider Verizon's latest claim credible."

Complete testimony of the recent hearings on this matter can be found here, during which most towns and cities give a similar reaction - particularly notable are the comments (pdf) by the city of Boston. Some good news from Goldman, Verizon Wireless will be offering EV-DO via a local cell tower starting in November.