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story category Music Industry Realizes P2P is Useful
The same week it learned that DRM is annoying...
(old news - 06:25PM Wednesday Oct 18 2006)
tags: Fileswapping · business · content
The Wall Street Journal states the the music industry has suddenly realized "that the people who are downloading illegally are frequently huge music fans and that marketing to them may be more desirable in the long run than suing or otherwise harassing them." This comes on the heels of Disney realizing that piracy is an actual competitor to their on-line broadband services, and the MPAA realizing that people annoyed with DRM will pirate instead.

Related:
  1. ISPs To Start Booting More P2P Users
  2. Canada Considering ISP Piracy Tax?
  3. U2 Manager: Crazy ISP Hippies Should Pay Us
  4. Send Your Enemy's Printer A DMCA Warning!
  5. Rhapsody Ditches the DRM
  6. Anti-Piracy Organization Targets Porn Websites
  7. MediaDefender Profits From Porn
  8. Cox Responds to DMCA 'Three Strikes' Report
Forums » Music Industry Realizes P2P is Useful
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woody7
Premium
join:2000-10-13
Torrance, CA

hmmmmmmmmmmm.....

Duh

jwersan
R.I.P. Mom, Brian, Ziggy, and RichK1957
Premium
join:2004-12-20
Port Jefferson Station, NY
clubs:
·Optimum Online

Re: hmmmmmmmmmmm.....

said by woody7 See Profile :

Duh
I thought something similar...

Light dawns on marble-head!
--
RIAA... Bite me!!!!

Siryak

join:2005-11-26
·WildBlue

Ok I think hell froze over for those words. Did not think I would ever see the day that they would realize that. Am I going crazy or are they finally getting a (very small)amount of intelligence in their little pea brains? "You mean if we actually be reasonable and don't harass the customers we might get better business!!!"

"that the people who are downloading illegally are frequently huge music fans and that marketing to them may be more desirable in the long run than suing or otherwise harassing them."
--
Wildblue Pro Pack / Beam 40 / Laredo NOC / Windows MCE SP2

Viper007Bond
Premium
join:2002-09-26
Portland, OR

said by woody7 See Profile :

Duh
You can say that again!

David
Last man standing
Premium,VIP
join:2002-05-30
Granite City, IL
clubs:

Someone call hell!!

Check and see if the devil froze over... Someone call the taylor troll... He's going to fall over dead from this one!!

jwersan
R.I.P. Mom, Brian, Ziggy, and RichK1957
Premium
join:2004-12-20
Port Jefferson Station, NY
clubs:
·Optimum Online

Re: Someone call hell!!

said by David See Profile :

Check and see if the devil froze over... Someone call the taylor troll... He's going to fall over dead from this one!!
No one is answering, I think thay are having a snowball fight!
--
RIAA... Bite me!!!!

MysticGogeta
The Robot Devil
Premium
join:2005-03-14
League City, TX
clubs:
So does this open the doors for pirateing with out RIAA comming after us? *Hovers over bit torrent*
--
Team Discovery-Join the fight

guitarzan
Premium
join:2004-05-04
Skytop, PA
·epix

said by David See Profile :

Check and see if the devil froze over... Someone call the taylor troll... He's going to fall over dead from this one!!
Should Taylor troll make such a grand appearance. Taylor will post, the devil that evil file sharer, should get 20 years in a Federal Pen. and give him the business of prison rape, the kind Taylor has a fond fetish for.
--
Bass....the glue of rhythm and harmony...the heartbeat of the band.! Shaking the earth with deep,sonorous vibrations.The dark ominous thunder of an approching storm.

SRFireside

join:2001-01-19
Houston, TX
·RoadRunner Cable

I'll believe it...

when I see what they actually do to market their wares to these new-found fans. Will they lower CD prices? Will they add more features to their albums? Will they promote more diverse music? Will they open the airwaves to DJs instead of playlists? Will MTV play music videos?

Sounds to more like a "me too" attitude now that the MPAA let the cat out of the bag. They conceded that they couldn't sell CDs at their current prices, yet I haven't seen any price reduction at all since that announcement. Wake me up when something actually happens...

TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
·Comcast

Re: I'll believe it...

said by SRFireside See Profile :

when I see what they actually do to market their wares to these new-found fans.
What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files.

From the WSJ article:
In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.

By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."

Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge.

--
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karlmarx

join:2006-09-18
Nashua, NH
·Fairpoint Communic..

Re: I'll believe it...

"Decoys".. mmm.. I've never run into a DECOY. But then again, I use torrent files, which are never fakes.

The industry is too stupid to stop anyone. Only grandma with limewire is ever affected by the so called 'decoy' files. And once kids discover how to use torrents, the **AssAsses have lost them as 'consumers' forever!

Power to the people. Down with the megacorps. Free music and movies for ALL!
BF69

join:2004-07-28
Camden, TN

Re: I'll believe it...

said by karlmarx See Profile :

Power to the people. Down with the megacorps. Free music and movies for ALL!
No such thing as a free lunch. If all movies and music were free there wouldn't be any new music or movies created. As much as musicians love to tout thier love of the music it's the CASH they can potentially make that drives them. Same thing for actors and directors. Why does Tom Hanks get $20 mil to do a movie? Because for $19 mil he'd rather sit at home.

c0de

join:2004-10-14
Richmond, VA

said by karlmarx See Profile :

"Decoys".. mmm.. I've never run into a DECOY. But then again, I use torrent files, which are never fakes.

The industry is too stupid to stop anyone. Only grandma with limewire is ever affected by the so called 'decoy' files. And once kids discover how to use torrents, the **AssAsses have lost them as 'consumers' forever!

Power to the people. Down with the megacorps. Free music and movies for ALL!
I never have found a decoy either. but i dont use limewire or mininova, or piratebay. if i cant read the nfo i aint downloading it.

N10Cities
Is it quittin' time yet?

join:2002-05-07
Podunk, AR
clubs:
·World Lynx
·Cox HSI

said by TK Junk Mail See Profile :

said by SRFireside See Profile :

when I see what they actually do to market their wares to these new-found fans.
What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files.

From the WSJ article:
In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.

By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."

Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge.
But in the next paragraph, I did like this little bit of info....

"Concert outtakes aren't the only content. Audioslave, Ice Cube, Yellowcard and other music groups have used decoy files for their own version of viral marketing. With help from niche companies like Sparkart LLC and NFA Group's BuyDRM, they put snippets of a song into the files with the promise that a stream of the entire song will be "unlocked" for everyone once the promotion is forwarded to enough people. The hope is that this will motivate people to send the file to lots of friends."

This would be highly motivational to P2P users to "spread the love" so to speak. The music industry is sitting on a HUGE gold mine if they just play it right....they'll make more money than they ever dreamed.....

Fatal Vector

join:2005-11-26


edit:
October 18th, @07:07PM

Re: I'll believe it...


What these retards fail to realize is that most people will just delete the file and download another. This is just the typical corporate mindset that people will just embrace their adverts, no matter how intrusive.

Idiots. They just never learn. Apparently, suing thousands of people was too expensive, just like I said it would be.

And, I'm sure people will send these files to their friends like industry retards. Lots of money to be made? I doubt it. Ithis is just a variation of the dumbassed "video clips" that retards pay to download on their cellphones.
patcat88

join:2002-04-05
Jamaica, NY

said by N10Cities See Profile :

But in the next paragraph, I did like this little bit of info....

"Concert outtakes aren't the only content. Audioslave, Ice Cube, Yellowcard and other music groups have used decoy files for their own version of viral marketing. With help from niche companies like Sparkart LLC and NFA Group's BuyDRM, they put snippets of a song into the files with the promise that a stream of the entire song will be "unlocked" for everyone once the promotion is forwarded to enough people. The hope is that this will motivate people to send the file to lots of friends."

This would be highly motivational to P2P users to "spread the love" so to speak. The music industry is sitting on a HUGE gold mine if they just play it right....they'll make more money than they ever dreamed.....
Guarenteed to piss off p2p fans music fans.

swhx7
Premium
join:2006-07-23
Elbonia
·RoadRunner Cable

The music companies, or the firms they hire to spread fakes, are the copyright owners in the fake files. If the copyright owners are putting these files on p2p, albeit by proxy, they are authorizing everyone to download them. And by inviting people to share them they're authorizing that too.

Now if a file-sharer is sued, he can say "I was looking for the advertisement files I read about on the web - they offer a chance to win prizes for sharing". One could easily get a real file by mistake.
patcat88

join:2002-04-05
Jamaica, NY

said by TK Junk Mail See Profile :

said by SRFireside See Profile :

when I see what they actually do to market their wares to these new-found fans.
What they are doing is seeding the system with decoy files that are mostly just advertising and not the songs. And they are using the firm that the RIAA uses to flood P2P sites with decoys. So, I doubt this is a big turnabout by the RIAA, since all they are doing here is throwing ads into the decoy files.

From the WSJ article:
In a tactic little known outside the music industry, record labels have also started to hire outside companies to plant "decoy," or fake, files on the sites. (One such company, ArtistDirect Inc.'s MediaDefender, says it has deployed decoys for as many as 30 of the top 100 Billboard songs at any given time.) The decoy files frustrate users because they fail to download even though, thanks to the companies' technical expertise, they often claim the top spot in search results for a tune.

By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," says Jay-Z's attorney, Michael Guido. "While peer-to-peer users are stealing the intellectual property, they are also the active music audience," and "this technology allows us to market back to them."

Right now, only about 1% of the decoy files on peer-to-peer sites include promotions or ads, but the potential audience is huge.
Top of result? Easy dont download the file with 3x more sources than all the others. Plus whats the diff between clicking 1 file or 5 with broadband?

dadkins
Merry Whatever
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast


edit:
October 18th, @07:56PM

For what few files I get, they have been WELL screened before I ever click on them.

No "Bogus Files", no screeching MP3s... just clean working files.

Remember, I am pretty much burned out on music, and most new movies suck ass... so I'm not saturating my line downloading tons of GBs.

What few movies I do download, I watch and delete.
What little music I have downloaded, is stuff not avaliable any longer except from "other sources".
Even what little music I DO have, I rarely listen to.

Nuking it wouldn't be a great loss to me.
I have a whopping 2GB of saved music... BFD!
I have one movie that I watched last night, I just haven't remembered to delete it yet today... hang on.........

Ok, I have *NO* movies saved now.
Nothing on the horizon that appeals to me... either way, buy or download - no movies or music for a while! Guess they are SOL, huh?
--
Think outside the Fox... Opera
amungus
Premium
join:2004-11-26
America
clubs:
·Cox HSI

"Will they open the airwaves to DJs instead of playlists?"

Exerpt from Tom Petty's song "The Last DJ"

.."As we celebrate mediocrity
all the boys upstairs want to see
How much you'll pay for what you used to get for free..."

...and Tom still rocks in concert. one of the better shows I saw all summer.

"Will MTV play music videos?"
-hahaha.... yeah right... but Beck just put out a new album that comes w/a DVD ..has videos for ALL the songs on the album. He just bypassed WUTBMTV (whatusedtobeMtv) entirely and managed to keep the price of the new album relatively low.
CSU

join:2002-10-21
Lagrange, GA
quote:
Will MTV play music videos?
whatever happened to that?

Rogue Wolf
Came To Bury Caesar, Not To Praise Him

join:2003-08-12
Saratoga Springs, NY

Re: I'll believe it...

said by CSU See Profile :

quote:
Will MTV play music videos?
whatever happened to that?
Apparently they changed their name to Mediocre Television. Last I heard, they'd spun off a second channel (MTV 2, natch) for music, but now THAT's getting full of crap shows.

Not that I keep up with it. I have bunny ears on my TV, and get one channel that sucks.
--
Let not the Demon in your thoughts.
Let not the Demon in your dreams.
Lest you should awake one morn,
And find the Demon within thee.

felix_j
Premium
join:2004-08-24
Harrisonburg, VA

Re: I'll believe it...

MTV has at least four channels on Adelphia, plus 3-4 VH1s (I believe they're connected). Out of all of those, only two play music videos as a majority of their programming, VH1 Classic and MTV Latino or whatever.

guitarzan
Premium
join:2004-05-04
Skytop, PA
When they also open the vault to out of print music as well.

Nanoprobe
Wandering in subspace
Premium
join:2003-05-11
Orlando, FL
clubs:

Brilliant

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$? Only time will tell.
--
Resistance is Futile

Kilroy
Premium,MVM
join:2002-11-21
Sterling Heights, MI

Re: Brilliant

said by Nanoprobe See Profile :

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$?
No. Until the **AAs start passing on the lower costs of electronic distribution to their customers they will continue to prove they still haven't got it. Why should customers pay the same, or in some cases more, money for a crippled product that cost them less to produce?
--
I'm for freedom - go ahead and call me a terrorist. I won't give up my freedom for you to feel safe.

Nanoprobe
Wandering in subspace
Premium
join:2003-05-11
Orlando, FL
clubs:

Re: Brilliant

said by Kilroy See Profile :

said by Nanoprobe See Profile :

Do you think these morons (MPAA-RIAA) have finally pulled their heads out of their a$$e$?
No. Until the **AAs start passing on the lower costs of electronic distribution to their customers they will continue to prove they still haven't got it. Why should customers pay the same, or in some cases more, money for a crippled product that cost them less to produce?
BINGO!! Wonder if I'll see it in my lifetime.
--
Resistance is Futile
LeeWL

join:2002-11-10
Morrisville, NC

edit:
October 18th, @05:35PM

A little slow on the uptake are we?

Welcome to 1997 RIAA!
karlmarx

join:2006-09-18
Nashua, NH

Re: A little slow on the uptake are we?

"In September, an average of nine million people were logged on to the services at any given time, up from 6.8 million two years ago"

Umm, looks like their 'sue them all' campaign has backfired.. BADLY.

They are too stupid to exist.
amungus
Premium
join:2004-11-26
America
clubs:
·Cox HSI

hahahahahahaha

HA! Hilarious!

I wonder if they'll ever realize that many of these fans are also after rare, live, or otherwise obscure recordings of their favorite artists.

Can't stand it when Rhapsody has albums just "disappear" and offers no explanation... was it the band? the label? both? If so, why are they opposed to being on a legal service? Were they not getting paid? I just don't get it. The legal services also need to step it up a notch with the labels and artists. iTunes is overpriced. eMusic and Rhapsody have it somewhat figured out at least.

.....
I've thought this ever since I first heard of them suing people... instead of harassing them, just give them a legal service that works, make them agree to pay for it for a year or two, and move along to bigger and more important things like putting out quality music, and spending some time on REAL A&R for musicians.

We wouldn't have ANY of the greats if it weren't for taking time to let them develop. Now it's all about making a buck on the 1st release, and if that doesn't sell like crazy, they drop the artist.... meanwhile, crappy music continues on. Just sick.

I can't stand much of the "rock" I hear these days, it absolutely stinks. One more song that says "get away from me" or one more idiot guitarist with a $5000 PRS and arms "wide ooohpahn" and I think I'll drive to the label headquarters and just start vomiting violently on their front steps. Let alone all the plastic music out there, I can't stand that either.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

OH NO!

What is Taylor Troll going to bitch about now

dadkins
Merry Whatever
Premium,MVM
join:2003-09-26
Hercules, CA
·Comcast

LMAO!

Let's see... My only "players" are built into my laptops.
DRM no likey computers(computers no likey DRM right back!).

Get music and movies "elsewhere" that can be burned and/or transfered to whatever I wish...

Or...

Get music and movies "legally" that are so crippled(or rooted/laden with DRM/spyware) they cannot be played.

Hmmm... WTF would *YOU* do?
--
Think outside the Fox... Opera

See 7 replies to this post

CPM

join:2001-08-24
Miami, FL

Napster

If they got it though their heads a long time ago. Napster would still be in business today. Not that paid crap, like it is now.
ecf

join:2006-01-12

Re: Napster

slashdot had an article 2 years ago saying the exact same thing....
WELCOME TO THE REAL WORLD GUYS

xdeadhead
220, 221, Whatever It Takes.
Premium
join:2000-11-08
Mechanicsburg, PA

"theme from 2001 playing in background..."

picture the ape using the bone to smash that thing and youll smile as long as you get the reference. that is about as inspired of a revelation as you can get. 'bout time.
--
I am not herbert.

Transmaster
Don't Blame Me I Voted For Bill and Opus

join:2001-06-20
Cheyenne, WY

Re: "theme from 2001 playing in background..."

said by xdeadhead See Profile :

picture the ape using the bone to smash that thing and you ll smile as long as you get the reference. that is about as inspired of a revelation as you can get. 'bout time.
I have the picture of the Ape's at the RIAA waking up and
there is a giant 8 track tape standing up in the middle of them.
--
The older I get the more I prefer the company of my dogs over that of man kind.

viperpa33s
Why Me?
Premium
join:2002-12-20
Bradenton, FL

Wait a week

Something will come out in a week to discredit these statements. Once you think the RIAA or the MPAA actually got there heads together, they say or do something stupid.
Fluker

join:2005-04-07
West Lafayette, IN

Out of character

That came from left field.

Next all of bbr decide they hate the internet.
Techman21

join:2005-04-14
Richmond, VA

Eh

lol. It seems only a few have really read into what this article says.

"By inserting promotional material into the decoy files, and then planting those files prominently on file-sharing sites, record labels and other marketers can turn what is now an antipiracy tool into an advertising medium. "The concept here is making the peer-to-peer networks work for us," "

They don't plan to just let this go. Just to add advertisements to the crap they already put out into the p2p world. So they're making crap even crapier. Not that it matters. There are plenty of places *other* the simple "dumb" p2p programs that only lemming use. (Ie: edonkey,ares,gnutella,winmx(that's still around? good god))

Those programs probably have more false positives than any other means of sharing. Its also probably the most common way that the RIAA go after people. And looks like the MPAA is heading down the same path as the RIAA, regardless what has been in the media. Just check out the DRM they've been looking into.

swhx7
Premium
join:2006-07-23
Elbonia
·RoadRunner Cable

Re: Eh

Right, it's a new way to punish file-sharers, introduced with a "marketing" spin.

Apparently the RIAA companies expect that after being tricked into downloading a fake file, the p2p user is going to sit through an advertisement *and* form a favorable impression of what's being advertised?!

To paraphrase Lincoln, tell me what kind of crack they're smoking, and I'll send some to the MPAA and the BSA.
squid7
Premium
join:2006-09-02

Hell froze over?

Pigs flying? What happened?

theyareallcriminals

@comcast.net

"Marketing to them" does NOT mean allowing them to steal

I'm all for throwing Pirates in prison where they belong. Screw the marketing to the clueless, just throw their worthless asses in jail and fine them $10K per copy as allowed by law.

PolarBear
The asshole formerly known as aaron8301

join:2005-01-03
Riverside, WA
·CableOne

Re: "Marketing to them" does NOT mean allowing them to steal

My post from another DSLR forum; it is about movie downloads, but applies to music downloads just the same.


Many people have skipped around this obvious point, but not really hit it directly on the head.

The whole point of downloading is price vs. convenience.

I can go to Wal-Mart and buy the average DVD for, let's say, $15.

That includes the content, the disc it is on, and the cover it comes in.

If I download a DVD from a paid (read: legal) service, I have to supply the DVD and case. This costs me about (let's say) $2-3. Also, none of the original labels are supplied. Often times with downloads, you do not get all the extra features, either (which is worth money, as far as I am concerned). So at most, a downloaded movie is worth about $10 vs. my hypothetical $15 Wal-Mart DVD.

My point is, to get me to (legally) download a movie off the net, they will have to offer the flick for no more than $10, or else I will simply go to Wally's and buy the damn thing, DVD, cover, graphics, and bonus features included.

Also, they will have to offer it to me SANS DRM. Being a legal-minded person, I understand the reason behind DRM. However, has DRM EVER ONCE stopped a release of anything (song/cd, movie, tv show, etc...) from being released on the net?

No.

All it has ever done is annoy the hell out of people and install malware on the user's machine. You give me ANY title of ANY movie or song that is being sold on the net with DRM on it, and I will open up Bearshare and start downloading it, free and sans DRM (albeit illegal).

So give me movies for $10 each with no DRM and I'll go to Wally's and buy a stack of blank DVD's. Until then, I'll either buy regular DVDs or use Bearshare.
To be more honest, if the **AA's cannot do what I have just described, I will ONLY download illegally (as opposed to going to the store to purchase). I am used to and enjoy getting my music/movies for free, but I am willing to purchase it if the product they sell is worth buying.
--
"I invented it, Bill made it famous." --David Bradley, the inventor of Ctrl+Alt+Del.
short

join:2006-07-21

drm sucks

drm is annoying and is garbage
u cant even copy cds with it

koma3504
Advocate
Premium
join:2004-06-22
North Richland Hills, TX

Re: drm sucks

said by short See Profile :

drm is annoying and is garbage
u cant even copy cds with it
Exactly One sholuld atleast be able to make a back up.

Without Jumping though hoops.

ttiiggy
Premium
join:2001-03-27

Customers Matter??

»www.despair.com/

DRM Rules

@adelphia.net


moderated:
November 26th, @06:19PM

DRM makes me $

the REALITY is that DRM makes me money. my band has been doing PPV of our pre-recorded and live shows and making more off the DRM than we do playing the shows and we're just a small mid-western rock band with a tri-state following.

stop hating, stop stealing music. it's not ok,it's not legal. you are taking money from my wallet and the wallets of all artists when you file share copyrighted material.

DRM keeps my baby-mamma in creepers and off my back.
Forums » Music Industry Realizes P2P is Useful


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